Congratulations to the NetSource team for a great year at the ADDYs. We submitted 6 projects for consideration in the 2012 Greater Ocala Advertising Federation ADDY Awards this year and were recognized with 7 awards! […]
Online review sites are becoming more and more vital to consumers as they research businesses and products online. Sites like Yelp and Google Local allow customers to post their reviews for others to read, making them a powerful influence in consumer buying decisions. According to the MIT Technology Review, for every one dollar U.S. consumers spend online, another five or six are going to off-line purchases that are influenced by online research. In fact, 97% of Internet users in the U.S. gather shopping information online. Yet many business owners still have not ventured into the world of online reviews, even though their customers are researching them and making purchasing decisions based on the online reviews they find.
Here are some tips to help you get started and take control of your online reviews: […]
Social networking can be a time-consuming endeavor, so the temptation to cut corners is big. There are tools, techniques, and add-ons available that seem like a great idea to help you streamline your social media strategy and save time… until they start to undermine your efforts to connect in a real way to your customers. Here are 4 things you should avoid: […]
Backlinks are links from related websites to your site, and they continue to be one of the most important elements in search engine rankings. Search engines consider websites with lots of backlinks to be “authorities” or “popular.” Unfortunately, getting backlinks from valuable website relevant to your keywords and search terms is one of the most difficult parts of search engine optimization (SEO). Here are some major DOs and DON’Ts to help you build your backlinks.
So you’ve heard that YouTube is the second largest search engine in the U.S., second only to Google (who owns YouTube and includes YouTube search results in Google SERPs as well), and that 20 million visitors search YouTube every month. A savvy web marketer would jump on the opportunity to corner search results on YouTube. But just uploading a digital version of the commercial the cable company produced for you will probably not result in more website visitors and increased sales. Follow these steps to create and promote effective online videos that generate business. […]
Search engine experts and online marketers agree that the key to attracting search engines and customers to your website is useful, unique, relevant content that can’t be found elsewhere. Therefore, content creation is the most important task for all website developers and owners. Unfortunately it is also the most difficult. It is very tempting to recycle content available elsewhere on the web (like manufacturer descriptions of products), or to provide bland, dated material that doesn’t engage your website visitors. However, there are a few content types you can focus on that will drive engagement, higher search engine ranking, and conversions on your website. […]
Cyber Monday has already come and gone, and the Holiday shopping season is well under way. Typically, online retailers should be working on their Holiday strategy some time during the summer, making necessary additions and changes well in advance and planning SEO, online marketing, promos and campaigns beforehand. However, there are a few things you still have time to take advantage of for some quick boosts. […]
If you’re serious about online marketing, and you’ve already crafted a solid search engine optimization strategy, launched a Pay-Per-Click campaign, and undertaken a link building campaign, your next step just might be a display ad campaign (or banner ads). However, knowing the lingo and technical jargon can mean the difference between the success and failure of your ad campaign. […]
Let’s face it. There are a lot of web design companies out there to choose from – big companies, little one-man shops, foreign contractors, hosted solution providers, local vendors, and more. Choosing the right web design firm for your website development or redesign can sometimes be daunting with all the choices out there. Here are some guidelines to help you find the right fit for your company’s needs, personality, and budget. […]
Your customers have any number of online outlets on which to spread the love (or trash your name). Do you know what they’re saying? Do you even know where to find that information?
Here’s a great article to give you the 411:
20 User Review Websites Critical to Small Business
Plus, don’t forget to claim your Google Places listing to take control of your business’ display on Google Maps and Local results. Don’t know how? We can help. Call today.