In most instances, quality blog writing is one of the best additions you can make to your digital presence. The benefits of blogging include improvement of your website’s SEO ranking and positioning your business as an industry expert. From nonprofits to large corporations, many websites include a blog. NetSource Technologies is your blogging for business resource. We understand the importance of quality blogging and we want to help you use blogs to boost your business, too.
Why is Blogging for Business so Important?
The simplest answer: to earn customers! With billions of people online, chances are your ideal prospect is one of them. Blogging is a way for you to help bring potential customers to your website and convert them to happy buyers. Blogs are a great option for sharable content on social media or even in your business emails. When using strategic keywords, links and other resources, you boost the SEO value of blog posts. One of the best benefits of blogging is that you can reach others online searching for information, even if they’re not currently in your pipeline.
SEO Benefits of Blogging Are Indexed Pages and Website Traffic
One of the major benefits of blogging is increased website traffic. The intent of blogging should be to help others, while softly converting those web visitors to leads, and eventually new customers. Writing blogs that are equal parts education and entertainment, rich with relevant keywords or phrases helps customers find your business through organic search. Published blog posts create new indexed pages on your website, which helps your search engine ranking too. When properly written, blogs include expert SEO value. Search engines like Google and Bing will index them higher than your competitors who aren’t using strategic SEO.
One of the best parts of blogging is the fact that blogs live forever on the internet! It’s not uncommon to do a Google search and find that the first result is a blog from many years ago. This is great news for your business. The blogs you post today will live online and potential customers could find your business through them for years.
Improve Your Social Media Presence
Well-written, educational blog content is an easy win on social media, too. Start by sharing recent blog posts on your social media accounts organically. This helps educate your prospective and past customers on the latest news, trends, and tips for your industry. In addition, it allows for people to interact with your business without feeling like they’re being “sold.” Blog content is relevant and educational, which makes it a great way to get your social media followers back to your website without being pushy.
Blogs also function as valuable sharable content for other professionals in your industry. While your competitors may not be your first thought when writing blogs, you can benefit from others sharing your content. They create a mutually beneficial opportunity for other professionals in your industry to share links to your website. They are able to provide their audience with resources discussed in your blog, and your website earns more traffic. Lifestyle-based tips and tricks are also great attention grabbers to write about on your blog. When your blog links are shared on social media by another business or individual users, you’re reaching a brand-new audience for your business.
Make Your Business an Industry Resource
One of the most underrated benefits of blogging for your business is the ability to position yourself as an expert in your industry. If your business blogs with purpose, and backs content by research, you can reach customers at any point in their buying process, and continue to stay relevant to them long after their initial purchase. On your site, you can post educational content for prospective customers, current customers, past customers, and even other professionals in your industry. Blogs are an easy and effective way to address changes in your industry, updates being made to your business, and provide information to your customer base to help them make the most informed decision possible.
Use Blogs to Convert Customers
When blogs are written with best practices in mind, the Google or other search engine indexed blog posts will appear in search results. They can also be used in paid social media ads to bring traffic to your business’ website. Once they’ve clicked the link and arrived at your blog, you’ve created a chance to convert. Use links to landing pages, calls to action and online forms throughout your blog to engage potential customers in a conversation, or keep them on your website longer.
Blog Content by NetSource Technologies
See the benefits of blogging for yourself when you blog with NetSource Technologies! We have a team of experienced, expert blog writers to write for your business. We use SEO-focused text and clean graphic design to create professional, expert, up-to-date content for your website.