5 aesthetically pleasing website elements

When it comes to creating a website for your business, there are numerous things that must first be taken into account. Not only do you need to provide valuable information for your consumers, you also need to make sure that your website is aesthetically pleasing. Websites that are not pleasing to the eye will detract from the user experience and usually lead to people leaving your site rather quickly. In order to ensure a pleasant user experience, make sure you are implementing these 5 aesthetically pleasing website elements.

Usability

First and foremost, you want to make sure that your website is user friendly. This means having clear navigation menu with everything the user needs basically handed to them on a silver platter. Users don’t want to have to search all over your site to find what they came looking for. Some of the key elements to showcase and make easy to find are your “Contact Me” and “Help” type pages. If a potential customer wants to speak with someone but can’t easily find your contact information, they may just leave and search out one of your competitors.

Color

The colors used in your website can drastically either improve or ruin the user’s experience depending on how you have it set up. Too many bright colors and colors that don’t pair well together can really be a detriment to your website aesthetic. You want to use color wisely and strategically. Use the same select colors throughout your whole site, and have them match with your company logo to ensure complete branding. Some colors tend to inspire different feelings in individuals as well, such as red is commanding, blues and greens tend to be calming colors, and yellow tends to inspire cheer. So use your colors wisely, and maybe inspire your users through the use of color in advertising.

Pictures and Graphics

No one wants to look at a visually boring site. The use of high quality photos and graphics can truly enhance the user experience. Now, don’t take this as “pack the site full of beautiful photos”…. remember, too much of a good thing can be a bad thing. When using photos and graphics, make sure they are (1) clear and (2) beneficial. It is highly recommended that you make use of original photography if all possible as opposed to using stock imagery. If you can afford it, hire a professional photographer to take shots for you. This shows a unique side to your business, and makes it more personal, which users love.

White Space

White space is really undervalued when it comes to website design. So many people feel like every aspect of the site has to be packed with visual stimuli, but in reality this can lead to user fatigue and lead to them wanting to leave the site sooner than they would have. White space gives the eye a break and allows the brain to process the information without becoming over stimulated. Make sure your users have a chance to consume the important information, without being overwhelmed by too much “fluff”.

Your Text

Finally, you want to make sure your text information is clear and well organized. For one, make sure you are using an easy to read font. Those script fonts can be beautiful, but can also be difficult to read on certain screens. You also need to make sure your information is divided up to make it easier to consume. For example, use headings such as H1, H2, H3… in order to divide up your content so that it isn’t one big block of text. Studies have shown that a vast amount of people will simply scan headings for what they are interested in as opposed to reading all of the text. So make all of the important information easy to find and easy to read.

No matter if you are creating a website for the first time, or updating one you already have, these 5 simple tips can easily make your website much more aesthetically pleasing, which will lead to higher customer retention rate and an increased sense of value added to your business.

The first half of 2018 proved to be exciting for NetSource Technologies, Inc. as we took home two more ADDY Awards (American Advertising Awards) from the American Advertising Federation in two different categories.

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I get it. You’ve just launched a website for your business. It has your favorite colors, sayings, pictures, mission statement, logo, and products displayed perfectly so the world can admire it. The website is perfect, exactly what you wanted, and you’re in love! But I have to ask you, who is this website really for? You or your customers? Shouldn’t they be the ones to fall in love with it?

Although the answer seems obvious most businesses create their websites without even a remote thought for their customers. Instead they create websites based on their own likes and needs rather than concentrating on making their customers fall in love with it.

Your website is a fashion statement. It says a lot about you and your brand. However, it should also reflect the interests and tastes of your customers as well because if they don’t feel a connection to your website they most likely won’t stay. Studies have shown that it takes only 50 milliseconds for customers to decide if they like your website. If they like it they will stay a little longer. If they don’t, they will move on. Here are 10 steps you can take to make your customers fall in love with your website.

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There is no denying that these days every business needs a social media presence. However, many approach social media as an afterthought, something you do from time to time when there’s nothing more pressing to do. Following this line of thinking will leave most people feeling disillusioned and frustrated by the lack of results social media bestows upon their businesses. Why? Because there is so much more to running an effective social media campaign than anyone realizes. Here are just five reasons why you need to stop trying to do everything yourself and instead hire a social media manager for your business.

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There’s no arguing that having a website for your business is a must. However, these days there are so many do-it-yourself website creation sites out there that many feel there’s no need to hire a professional. Now while there might be a small fraction of people out there who can do just fine with a homemade site, most people who are running a business for profit will benefit immensely by having a professional do it for them.

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In terms of mass media, video is king to consumers. While not all video receives the same amount of attention from consumers, as a whole, Americans spend a combined total of over A BILLION hours a day watching videos. Needless to say, video can be of great use to your business for advertising and marketing efforts. What about a live feed though?  Seeing that social media sites don’t seem to be a passing fad, it may be time to consider using live streaming tools for your business.

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Everyone talks about the need to have a ‘brand’ for your business, but you might be wondering why having a brand is important in the first place. A brand, simply put, is who you and your business are. It’s the image that you want to project for your products and services. Being unclear about what your business is about will confuse your potential customers, and if they don’t know who you are and what your values and missions are they most likely will move on to some other business that is clear about who they are. Branding is about standing out from the crowd and showing your customers why your business is unique in its solutions to their problems.

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If your business is B2C or B2B, the photographs on your website have the power to make an impactful first impression for your brand. Photography is important for your brand, whether it’s aesthetics tailored to your targeted audience, or high-quality pictures of your products. It could be the reason a visitor decides to stay on or leave your website, or decides to contact you for a consultation, or purchase a product. Good photography is essential to any business and will increase engagement of website and social media visitors.

Check out ten statistics that prove why you need the right photography for your website:

Photography Infographic-NetSource

Source: HubSpot

If you need professional eyes to build your website and help you generate good photography, our web design and social media marketing experts at NetSource Technologies can help. Contact us today by calling 1-800-709-3240 or click here.

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In the social media ruled world we live in today, the use of quality imagery has become a necessity for any business with hopes of being successful. Some of the most popular sites that offer a means to spread information about your business operate mostly if not totally with the use of images. Platforms like Instagram, Pinterest, Snapchat, and Facebook offer users the ability to add images to posts. Looking at how successful these companies have been and are currently, there must be something to incorporating this feature.

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So you finally got your website up, running, and ready for client/customer interaction but what comes next? Many people think you just stop there and let the website do its magic. However, one of the best things you can do to increase customer interaction and referrals is to add videos to your website yet many find the idea a daunting one. I am here to tell you that it does not have to be hard at all and, in fact, it can be quite a lot of fun too. So here are five ideas to get you started. […]

Over the years Facebook has become a staple in the daily lives of most Americans. In that time, Facebook has made a wide variety of updates and changes to meet the needs of its users. With such a large portion of the population using Facebook, it has become a must to use this tool to reach more potential customers for your business. For a long time, users were creating “pages” for their businesses that were actually Personal Accounts, and using them to gain traction in the online market. As more users created these sorts of pages, Facebook took notice and began to guide them towards the use of a tool that better catered to a business’ specific needs rather than the workarounds that they had been using. While some businesses try to hold on to the idea that using a personal page for business is better, Facebook has taken a more aggressive stance against this, saying “It’s against the Facebook Terms to use your personal account to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don’t convert it to a Page.” (Facebook.com/help). Keeping this in mind, we will go over some of the other differences between the two types of accounts and show why you should choose to create a Business Page for your online marketing needs. […]

1. Prime Time Search Results – Reach the Top of the 1st Page

When you search for something, let’s say shoes for sale, what’s the top results that appear? Yup you’re right, paid ads, right above the unpaid (organic) search results! Pay Per Click is a very effective form of advertising that puts your business, and the products you sell, at the top of search results at the exact moment potential customers are looking for them. Meaning you’re attracting the most qualified buyers when they are ready to spend money!

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