Having a website for your business is essential to creating your brand and acquiring new clients. However, if your company’s website is not optimized it could actually be pushing your current and future customers away. In this article we will discuss the top 6 ways that your website might be damaging your business.
Every business needs to build their brand and it doesn’t happen overnight. However, there are several surefire ways to get your business’ branding going and in this article we will attempt to give you some ideas on how to get the ball rolling.
When it comes to creating a website for your business, there are numerous things that must first be taken into account. Not only do you need to provide valuable information for your consumers, you also need to make sure that your website is aesthetically pleasing. Websites that are not pleasing to the eye will detract from the user experience and usually lead to people leaving your site rather quickly. In order to ensure a pleasant user experience, make sure you are implementing these 5 aesthetically pleasing website elements.
The first half of 2018 proved to be exciting for NetSource Technologies, Inc. as we took home two more ADDY Awards (American Advertising Awards) from the American Advertising Federation in two different categories.
I get it. You’ve just launched a website for your business. It has your favorite colors, sayings, pictures, mission statement, logo, and products displayed perfectly so the world can admire it. The website is perfect, exactly what you wanted, and you’re in love! But I have to ask you, who is this website really for? You or your customers? Shouldn’t they be the ones to fall in love with it?
Although the answer seems obvious most businesses create their websites without even a remote thought for their customers. Instead they create websites based on their own likes and needs rather than concentrating on making their customers fall in love with it.
Your website is a fashion statement. It says a lot about you and your brand. However, it should also reflect the interests and tastes of your customers as well because if they don’t feel a connection to your website they most likely won’t stay. Studies have shown that it takes only 50 milliseconds for customers to decide if they like your website. If they like it they will stay a little longer. If they don’t, they will move on. Here are 10 steps you can take to make your customers fall in love with your website.
There is no denying that these days every business needs a social media presence. However, many approach social media as an afterthought, something you do from time to time when there’s nothing more pressing to do. Following this line of thinking will leave most people feeling disillusioned and frustrated by the lack of results social media bestows upon their businesses. Why? Because there is so much more to running an effective social media campaign than anyone realizes. Here are just five reasons why you need to stop trying to do everything yourself and instead hire a social media manager for your business.
There’s no arguing that having a website for your business is a must. However, these days there are so many do-it-yourself website creation sites out there that many feel there’s no need to hire a professional. Now while there might be a small fraction of people out there who can do just fine with a homemade site, most people who are running a business for profit will benefit immensely by having a professional do it for them.
In terms of mass media, video is king to consumers. While not all video receives the same amount of attention from consumers, as a whole, Americans spend a combined total of over A BILLION hours a day watching videos. Needless to say, video can be of great use to your business for advertising and marketing efforts. What about a live feed though? Seeing that social media sites don’t seem to be a passing fad, it may be time to consider using live streaming tools for your business.
Everyone talks about the need to have a ‘brand’ for your business, but you might be wondering why having a brand is important in the first place. A brand, simply put, is who you and your business are. It’s the image that you want to project for your products and services. Being unclear about what your business is about will confuse your potential customers, and if they don’t know who you are and what your values and missions are they most likely will move on to some other business that is clear about who they are. Branding is about standing out from the crowd and showing your customers why your business is unique in its solutions to their problems.
If your business is B2C or B2B, the photographs on your website have the power to make an impactful first impression for your brand. Photography is important for your brand, whether it’s aesthetics tailored to your targeted audience, or high-quality pictures of your products. It could be the reason a visitor decides to stay on or leave your website, or decides to contact you for a consultation, or purchase a product. Good photography is essential to any business and will increase engagement of website and social media visitors.
Check out ten statistics that prove why you need the right photography for your website:
In the social media ruled world we live in today, the use of quality imagery has become a necessity for any business with hopes of being successful. Some of the most popular sites that offer a means to spread information about your business operate mostly if not totally with the use of images. Platforms like Instagram, Pinterest, Snapchat, and Facebook offer users the ability to add images to posts. Looking at how successful these companies have been and are currently, there must be something to incorporating this feature.
So you finally got your website up, running, and ready for client/customer interaction but what comes next? Many people think you just stop there and let the website do its magic. However, one of the best things you can do to increase customer interaction and referrals is to add videos to your website yet many find the idea a daunting one. I am here to tell you that it does not have to be hard at all and, in fact, it can be quite a lot of fun too. So here are five ideas to get you started. […]