a/b testing

Nowadays, the only way you can truly know how to reach your target audience is to test it out first. Advertising and marketing are based on making judgements about who you’re attempting to reach and then following through with your first ideas. As professionals, we’re constantly making slight readjustments in order to see a successful reaction. With the power of A/B and split tests for advertisements, that process is easier than ever and allows us to see the impact of just one edit. Follow these suggestions for how you should use A/B Testing to your advantage:

Don’t Make a Commitment Before Experimenting

The original concept of A/B Testing was to give online marketers the ability to experiment. By using an A ad with the original concept, you can create a B ad with minor modifications to see whether it makes a difference in your results. The change can be as simple as using a different image or wording. Whether you’re trying to get conversions, impressions, or time spent on a website, making these tweaks could make or break your strategies. It also allows you to be non-committal at first to any one version of an ad. Whatever way you look at it, experimenting with testing can only help you better connect with your audience.

Stop Wasting Money

Making a great campaign is a huge investment. Your team puts in so much effort simply researching marketing concepts, audience analytics, and branding tools to craft the perfect delivery. It takes a lot of time and money to launch any ad campaign and even more so for a successful one. The best way to save your money is to use A/B and split testing tools on search engines and social media. Instead of creating multiple separate ad experiences after one doesn’t seem to work, you can test two out at the same time with the same audience. It’s cost-effective, and it will show you immediate and comparable results. Stop wasting your business’s time and resources on just one strategy. Get double the tests for the cost of just one.

Never Settle for Just Okay

Nothing is ever perfect at first. This includes your targeting campaigns, but too often advertisers assume that their first efforts will deliver the results they’re expecting. We don’t allow ourselves to make the mistakes that might inform our next decisions. To be successful, you need to abandon the goal for immediate perfection. Accept that there is so much to be discovered about your audience and what they like. Ongoing revisions allow us to accomplish this without becoming the downfall of our misjudgments. If you see the process as an ongoing trial, then you’re sure to be less disappointed by any failures and more encouraged to make things work.

Ready to try out A/B Testing? NetSource Technologies offers the best advertising solutions for your business. Get in touch with one of our experts here.

The Power of A/B Testing and Ongoing Revisions

Why a Mobile-Friendly Website is Essential to Small Businesses

We are in an on-the-go era. People tend to be busy, on the move all of the time…. Even though we are a society on the move, we still want to stay connected though, and that is why it seems our cell phones are constantly glued to our hands. In an effort to stay connected while on the move, people are relying more and more on cell phones and mobile devices to access the internet. People are shopping, connecting, searching, and browsing the web all in the palm of their hands. So what I say that is it important to have a mobile friendly website, I mean it.  A beautiful desktop site is wonderful, but a fast and responsive mobile site is just as important, if not more so!

Why a Mobile-Friendly Website is Essential to Small Businesses

Google Prioritizes Mobile Friendly Sites

Since everyone is moving to mobile, it should come as no surprise that Google has started prioritizing sites that are mobile friendly. In recent years, Google has been making changes to their algorithm to rank sites that are fully optimized for mobile devices higher than those that are not. In short, if you want to show up in organic search, you need to be mobile friendly!

Need some help making a mobile optimized website? Let one of our web design experts help you out today!

While Google isn’t “the only” search engine out there, it is the most used and most well known. So when Google recommends something, it is probably important that you go ahead and do it. Google knows mobile friendly websites are important, and reward those who follow their best practices recommendations.

Mobile Websites Improve Your Business

Not only will you get your site seen more in search, people will be more likely to spend more time on your site with a mobile friendly website. If someone is searching the web for something they want to research or buy, and they come across a non-mobile friendly site, they are going to click away fast! Nothing bothers today’ consumers more than a slow non-responsive website.

Having a mobile friendly, fast, and ultra responsive site though, will not only increase your leads, it will also benefit your reputation. People notice these things, like speed, responsiveness, ease of use… and they talk and tell their friends! If their experience is great, they will tell a few people… if it is bad, they will tell EVERYONE! So make sure that your clients have that amazing experience by giving them what they really need. Mobile sites make your business seem relevant and up to date, which can be a huge selling point in today’s market.

Mobile responsive websites will give you an edge over your competitors, and ensure that people are returning to your website for their future needs.

As the internet continues to expend, more and more people are becoming introduced to the internet via mobile devices, and if you want to truly future-proof your business and continue to grow within this ever changing climate. mobile friendly is the way to go!

Why a Mobile-Friendly Website is Essential to Small Businesses

 

NetSource Technologies is an award-winning web design, hosting, e-commerce and consulting company that has been serving Ocala, FL and clients nationwide since 1995. Our design team specializes in creating custom websites for clients in every industry, from race cars, to RVs, to clothing stores. Other services include SEO optimization, content development, branding, and social media marketing. Visit www.netsourceinc.com for more information on our services. Does your business need help with its branding? Contact Us Here!

Every business needs to build their brand and it doesn’t happen overnight. However, there are several surefire ways to get your business’ branding going and in this article we will attempt to give you some ideas on how to get the ball rolling.

[…]

businessman with laptop and papers in office

We all have a need for certainty. It’s one of the six human needs. However, if you’re looking for absolute certainty in your traffic stats program you’re not going to get it. Now that’s not to say that web traffic stats programs are not useful. They definitely are very useful and provide important information that will help you and your business make decisions about content, product, and marketing creation as well as give you information about your website visitors’ preferences.

[…]

In this video Aaron Low, our Launch Coordinator and Web Programmer, talks with our consultant Brent Haeseker about setting up and updating WordPress.  WordPress is touted as an easy-to-use platform for building websites, but there’s more to it behind-the-scenes than one might originally suspect.  Find out more about installs, backups, manual upgrades and what happens when you pick the wrong 3rd party plugins to use. […]

Pitfalls of Social Media Automation

Social media automation tools and services are some of the biggest benefits of any online marketing strategy, but be sure you don’t take all of the personal engagement and traffic generation potential out of your posts by relying too heavily on this.  Here are 5 things to watch out for regarding social media marketing automation. […]

Pinterest Marketing

Should you be utilizing Pinterest to market your business? This video features information on Pinterest’s demographics, types of businesses best served, marketing tools available and best practices on using Pinterest for marketing your business. […]

Congratulations! You just hired a social media specialist to handle your social media presence so that means you can just sit back and watch the magic happen. If the magic doesn’t happen then you can blame them for the failure, right? Wrong!

[…]

The ecommerce world is advancing rapidly, and anyone who isn’t running furiously to keep up is going to be left behind. That’s why it’s so vital that you use every method at your disposal to make your ecommerce site as compelling as possible— and embracing the power of emotion often goes hugely undervalued.

We’re not rational creatures at heart. We’re emotional, driven by impulse and desire, and nothing gets us buying more than emotional resonance. Let’s go into some more detail about why your online store must exhibit some kind of emotional appeal.

[…]

If you are keeping up on technology and business news, you have probably heard the initials GDPR being thrown around and have probably gotten the sense that it is pretty important. Like most people you have probably also been getting tons of emails from the companies and brands you interact with stating they have new privacy policies in place due to this mysterious GDPR. But what exactly is GDPR and why do you need to be concerned about it?

[…]

We all know that a great testimonial from a customer or client feels good and provides a certain amount of validation that our business is doing the right things. However, many don’t realize just how important it is to consistently ask for reviews from happy clients. Although that may seem like just another little thing to add to your already growing list of things to do, we assure you it is one of the most important things you should be doing on a regular basis. This article will attempt to give you the motivation you need to make this a must on your daily to-do list by outlining the top 3 reasons why getting reviews, and in particular Google reviews, could be the difference between a business that takes off or one that is struggling to be seen.

[…]