Facebook Targeting Changes

It seems as though Facebook is forever changing and updating its platform to perform better for users. This includes its advertising strategies. After getting caught in controversy surrounding its targeting mechanism, Facebook announced that advertisers would see some changes to ads to prevent discrimination and make ads available to more users regardless of their backgrounds.

You might be wondering how this will affect you and your marketing. Don’t panic, you’ll still be able to maintain your presence while reaching key audiences. Facebook’s main challenge is balancing its typical users’ needs with its advertisers’. They want to guarantee users their privacy and still have successful advertising to sustain their platform. To fully understand the changes Facebook will make to ads, it’s important that you read up on what to expect.

Here’s a list of some of the changes Facebook intends to execute for ad targeting:

Housing, Employment or Credit Card Ads

After the National Fair Housing Alliance accused Facebook of allowing advertisers to exclude women, members with disabilities, and families with children, Facebook announced it would institute restrictions for how housing, employment and credit card providers targeted their ad campaigns. They include:

  • They will no longer be allowed to target by age, gender or zip code.
  • They’ll have less targeting categories to use in campaigns.
  • Detailed targeting options appearing to relate to protected classes will not be accessible to these businesses.
  • Multicultural affinity will be unavailable.
  • Facebook will create a tool anyone can use to search for all current housing ads in the nation targeted to different places across the country, even if the ads aren’t targeted toward you.

How Will Facebook Targeting Changes Affect Your Business

If your business doesn’t fall under opportunities for employment, housing, or credit cards, then you should feel little effect from these alterations. However, if it does, then you should be aware that you might need to rearrange your audience groups to maintain engagement. You’ll still be allowed to boost posts and run the ads you’d like for your pages. Focus on the quality of your content and make it customizable to a wide range of different demographics. As long as you follow Facebook’s protocol, using ads will still be an effective tool to drive traffic to your business.

Everything You Need to Know about the 2019 Facebook Targeting Changes

Need help tailoring your Facebook ads? NetSource Technologies provides digital marketing services for social media as well as online marketing, SEO and PPC, and graphic design. Get in touch with us here.

What is your name?
Lindsay Gamble

Do you have any nicknames?
Not particularly.

When is your birthday?
October 18

Hometown / Where have you lived?
Originally Orlando, but I live in Gainesville now.

What do you do at NetSource Technologies, and how long have you worked here?
I’m a Social Media/SEO Specialist, and today is my first day!

 

What is your favorite part of your job?
I love having the ability to be creative and reinvent a client’s social media.

 

What piece of technology could you not live without?
Cell phone

What do you like to do on the weekends?
Spend time relaxing at home with my fiancé, watching Netflix and going out to eat.

Do you have any hobbies?
I love interior design and reading.

What are your top three moments in your life so far?
Starting college, starting my first real job, and getting engaged.

What is your favorite color?
It always changes, but currently it’s navy blue.

What is your favorite food / drink?
Popcorn is my favorite snack, and my favorite drink is Earl Grey Tea.

What is your favorite musician or type of music?
Favorite Musician: David Bowie, I listen to mostly 70s and 80s music.

What is your favorite sport? Do you have a favorite team?
I’ve always been a Gator, so I cheer for any UF team.

What are your favorite TV shows?
Stranger Things, Downton Abbey, and Breaking Bad have been my favorites.

What are your favorite movies?
Anything from Disney or Pixar, Harry Potter, and some Rom Coms

What are your favorite books / magazines?
Any book by Malcolm Gladwell, but my favorite genre is typically mystery or psychology books.

Twitter or Facebook? (and why)
Facebook– I use the Messenger feature a lot, and it’s the best way to keep up with my friends.

Tell us about your family!
My parents live in Orlando, and my mom is a teacher while my dad is a pharmacist. I have one older sister who lives in South Florida and works as a Mechanical Engineer.

Do you have any pets?
Not currently, but I’ve fostered dogs with a pitbull rescue.

If you could visit anywhere in the world, where would you go?
Probably Canada

If you couldn’t be a Social Media/SEO Specialist anymore, what career would you pursue?
I think I’d work for an animal rescue.

 

If you could choose to have any superpower, what would it be?
Telepathy

How do you think technology and/or web design will change in the next 10-20 years?
I think technology will become more self-automated than ever, allowing us to automate tasks that would normally take up a lot of our time. This will allow us to focus our energy on other things, but it also might make us a bit lazier.

How an SEO Expert Can Help Grow Your Business

If you’re a business owner, you know how valuable it is to have a well-designed and engaging website. It attracts new customers and maintains relationships with current ones. But even if you have a great website, you might not be aware of the process that actually brings users there.

People often first discover your business through a search engine. Nowadays, it’s crucial to understand Search Engine Optimization (SEO) and how to land at the top of Search Engine Results Pages. It can often be a complex system, so that’s why you might want to consider hiring and SEO expert to take care of the hard work for you.

It Will Help Customers Find You First

To make the most out of your online presence, you have to understand how customers search for you. It’s not all about your ranking on a search engine, it’s also about the keywords you choose. A keyword is a term chosen to describe the contents of a certain web page. These are what online visitors use to find you.

Only a true SEO expert will know the best keywords to use to increase your web traffic and sales. Through competitive research, experts first pinpoint popular keywords then show you how to integrate them in your website to achieve optimization. If done correctly, your customers will have no trouble finding you amidst all the other results.

You Can Increase Your Brand Awareness


If you’re priority isn’t to drive sales, a qualified SEO specialist can also help you build your brand’s reputation and credibility.

Through keywords and back-links, an expert can help you look like experts in your industry and put your name out there. This will be great if you’re a brand-new company and want to attract a consumer base or if your business is starting a new venture. An SEO expert will always keep your interests in mind when developing a strategy.

It Will Help with Future Success


Think of an SEO expert as a resource for your business. They’re there to guide you and keep you up to date on the latest trends. Google’s search algorithm is always changing, and it’s the specialist’s responsibility to track and adapt to it.

That’s how they’ll help you stay relevant. By following the trends and continuously improving your website, you’re sure to leave an impact for years to come.

Ready to hire an SEO Expert?

As an interactive digital agency focused on our customer’s needs, NetSource Technologies is home to a team of SEO Specialists all well-versed in how to advance your search engine strategy. To learn more about working with us, click here. Get in touch with us today!

How an SEO Expert Can Help Grow Your Business

Starting on October 04, 2017 Google has begun making “overdelivery” a policy to help PPC campaigns get more clicks and conversions on days when there is a high amount of traffic.  Google is calling it a good thing – I agree.  However, what it means for advertisers and our clients is that we will begin to see daily spend double on certain days which our clients may be thrown back by at first.  I am writing this post in order to explain it to my clients before I actually explain it to my clients.

What does this mean for our NetSource Inc. clients?  This means that your campaigns will perform slightly better, as the Google algorithm will give you more clicks on days that are high in traffic, and show your ad more on those days, thus driving more sales, leads, and conversions.  Total monthly spend will remain the same, as Google will average the spend on slower days and they will never bill more than they ever did, which is 30.4 days of the set budget.  30.4 is the average number of days in a month (365 days in a year / 12 months = 30.417).  In Google words, “The waves of Internet traffic might make your daily costs go up and down. But at the end of the month, despite those unpredictable waves, you’ll find your costs at right where you expected them to be.”

More about “overdelivery” from Google can be found by visiting this URL:  https://support.google.com/adwords/answer/1704443

It’s no surprise that social media platforms such as Facebook and Twitter are an important part of a business marketing plan, however many businesses overlook the important role Instagram plays in that marketing plan.

[…]

Over the years Facebook has become a staple in the daily lives of most Americans. In that time, Facebook has made a wide variety of updates and changes to meet the needs of its users. With such a large portion of the population using Facebook, it has become a must to use this tool to reach more potential customers for your business. For a long time, users were creating “pages” for their businesses that were actually Personal Accounts, and using them to gain traction in the online market. As more users created these sorts of pages, Facebook took notice and began to guide them towards the use of a tool that better catered to a business’ specific needs rather than the workarounds that they had been using. While some businesses try to hold on to the idea that using a personal page for business is better, Facebook has taken a more aggressive stance against this, saying “It’s against the Facebook Terms to use your personal account to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don’t convert it to a Page.” (Facebook.com/help). Keeping this in mind, we will go over some of the other differences between the two types of accounts and show why you should choose to create a Business Page for your online marketing needs. […]

Does your business have a strong online presence?

Volatile and ever-changing, the business world is tough and becoming increasingly harder to stay ahead of the competition and reach new customers. However, most business owners simply don’t have the time to research about best web design practices and new and innovative marketing strategies. Our research here at NetSource Inc. involves everything in the digital world including, but not limited to, Web Design Best Practices, SEO, Social Media, Paid Advertising, and Remarketing. This comprehensive guide will give an overview of all the services offered here at NetSource Inc. and provide specific articles about each subject to further your knowledge in these areas.

[…]