PPC Minute: Average Position

What is Average Position? A statistic that identifies the spot where your ad ranks on average for the date range selected. To get Google’s definition and more complete details, see their help page. How is it calculated? For the ad and date range selected, the ad...
Google AdWords Update: New Local Search Ads Revealed

Google AdWords Update: New Local Search Ads Revealed

It’s no secret that the world is obsessed with their phones, studies show that we spend, on average, five hours a day on our phones and check them about 85 times a day! Why is this so important? Enter Google, the dominating search engine in the world and a mainstay of...

AdWords Rolls Out Callout Ad Extension

Google recently added Callout extensions to it’s every growing list of ad extensions. To read about other AdWords extensions, see my previous blog post on this subject. Let’s take a look at Callout extensions in more detail. What is a Callout Extension? A...

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