May 18, 2020 | Content Development, Strategy & Analytics
WEBINAR Marketing Content & the Buyer’s Journey Part 2 Content Creation, Delivery & Promotion In the second of our 3 part series, we discuss three elements of content development in the context of the buyer’s journey. The...
May 1, 2020 | Content Development, Digital Marketing, Strategy & Analytics, Website Development
WEBINAR Website Content and the Buyer’s Journey In the first of our 3 part series we set the stage for the importance of website content in the context of the buyer’s journey. Understanding the buyer’s journey is extremely important yet highly...
Apr 10, 2020 | Content Development, Digital Marketing, Search Engine Optimization (SEO), Strategy & Analytics
WEBINAR What If They Aren’t Ready To Buy Now? This is the second of our Do More Digitally video series. The main thrust of the webinar is about how you can make your brand more viable by building content. The content should be constructed to engage shoppers more...
Mar 2, 2020 | Content Development, Email Marketing, Strategy & Analytics
SPAM versus Solicited Opt-In Email It’s very fascinating how Europe and the USA have dealt with the SPAM email issue. It reveals the difference in our socio-economic and political systems as well as cultures. However, one thing that is the same is that email is...
Jan 20, 2020 | Digital Marketing, Strategy & Analytics
Getting leads that result in sales is a holy grail item. What owners and sales staff desire most are quality leads without any mess. Just provide sales-ready leads is the desire, but few want to know or deal with the complexities of generating qualified lead...
Mar 22, 2019 | Strategy & Analytics
Nowadays, the only way you can truly know how to reach your target audience is to test it out first. Advertising and marketing are based on making judgements about who you’re attempting to reach and then following through with your first ideas. As professionals, we’re...
