The ability to track your analytics on your website gives you a lot of information about what is and isn’t working for your business. Which pages are getting the most traffic? How have changes to your website affected your overall traffic? Google Analytics is the best way to do this. However, things are changing for Google Analytics soon! The old Universal Analytics will be defunct soon, so you’ll have to make the switch to GA4. Here’s everything you need to know.
What is GA4?
Google Analytics 4 (GA4) is the newer version of Google Universal Analytics. GA4 is the new standard location for measuring digital traffic and engagement across your websites and app. Moreover, it’s one of the most advanced web analytics platforms on the market. However, the best part is that it’s completely free to use.
If you are currently using Universal Analytics you need to start the process to migrate to Google Analytics 4. This is because Google will stop receiving data to Universal Analytics accounts in 2023. In fact, the deadline to transition to GA4 is fast-approaching! Google is retiring Universal Analytics on July 1st of 2023.
How to Set-Up a GA4 Account
This means that if you haven’t already set up your GA4 account, you need to jump on that soon. The good news is that if NetSource Technologies manages your digital marketing for you, like Google Ads, SEO or social media marketing, we’ve already got you covered. We made the switch for you! However, if you are not our digital marketing client and you haven’t completed the transition to the updated analytics, we are still here to help. Browse our step-by-step guide on how to upgrade to Google Analyics 4 to make the transition.
GA4 Account Set Up
As of now, Universal Analytics should still be around for referencing historical data, it will not be collecting data after July 1st of next year. We encourage you to set this up now! Plus, if you set your account up ahead of time, you can get better accustomed to GA4 reporting before the change is permanent. Be advised, it is vastly different than what you’re used to seeing with Universal Analytics.
Still Not Sure About Setting Up Google Analytics 4?
Change can be difficult, we understand. And we know that you probably have a lot on your plate already. While migrating to GA4 may not be first on your to-do list, we hope you don’t put it off so long that you miss the transition date. Remember, you use analytics to track what your customers interests to help you make improvements on your website. So, don’t wait until it’s too late. If you are unable to make the move on your own, leave the transition to the us!