Understanding Image File Formats

gif, jpg, png… You may have noticed these three little letters at the end of your image files. There are a lot of different types of file formats available for images, so how do you know which one to use? Each file format has different advantages and...

Where to find the right photo for your project

If you read my last article, Improve Your Website in 5 Steps: Photography, you’ll already know how using photography can make a big difference in your website and other promotional materials. Now the question is, where do you get these photos? There are many...

Improve Your Website in 5 Easy Steps: Step 1, Photography

Photos can play an important role in delivering your website’s message, whether you are trying to persuade the visitor to buy your products or services, or simply trying to educate them on important information. By using photos thoughtfully, you can support the...

Product Photography on a Budget

In this article we will take a look at creating some great looking product photos on a budget. We will outline how to shoot a basic product shot. The emphasis will be on background, lighting, and the positioning of the product itself. You can use any small object to...

Getting Down to Business CARDS

Business cards are an extension of your branding, lending potential clients your information in a memorable package.  While business cards are usually an afterthought for conventions, business cards should be seen as small, personal advertisements for your company.  I...

The Logo Design Litmus Test

Logos are everywhere working 24 hours a day, 7 days a week to brand items for easy company recognition. But creating an effective logo is not easy. Below are the five main criteria to keep in mind with any logo design. In order to illustrate these points I have...

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