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Marketing
The Power of A/B Testing and Ongoing Revisions
Nowadays, the only way you can truly know how to reach your target audience is to test it out first. Advertising and marketing are based on making judgements about who you’re attempting to reach and then following through with your first ideas. As professionals, we’re...
Top 6 Things Your Business Website Might Be Doing To Push Clients Away
Having a website for your business is essential to creating your brand and acquiring new clients. However, if your company's website is not optimized it could actually be pushing your current and future customers away. In this article we will discuss the top 6 ways...
How To Approach Traffic Stats Programs Without Losing Your Sanity
We all have a need for certainty. It's one of the six human needs. However, if you're looking for absolute certainty in your traffic stats program you're not going to get it. Now that's not to say that web traffic stats programs are not useful. They definitely are...
Video Series: Marketing With Micro Moments
What are micro-moments and how do they apply to your mobile marketing strategy? In this video our website consultant, Brent Haeseker, talks to Justin Cook, our SEO expert about micro-moments. Together, they shed a lot of light on this important new trend in online...
Great Businesses Never Stop Looking for Ways To Get New Customers
Let's be honest for a moment. You're in business to make money. Sure, you want to help people by providing a solution to their problems however, the bottom line is if your business wasn't making money it would just be a hobby. And hobbies very rarely create enough...
Business Website Success #10: Ongoing Maintenance After Redesign Launch
You just got the thumbs up from your developer that all the new site files are published to your hosting space - your new site is finally live! You thank your developer, enjoy the moment, and then get back to business - which is running your business. The last thing...
Business Website Success #7: Choosing The Right Provider
No matter who you use to redesign your website, it is going to be a significant investment. Using wise discernment is important when reviewing developer candidates to make sure your money will be well spent. Like any business, there are key indicators that help you...
10 Frightening Mistakes That Your Business Could Be Making Right Now!
1. Not Listening To Your Customers This one mistake can damage your business in a moment notice. If you're not listening to what your customers need and are asking for then they will go to your competitors who will listen to them. You and your business are in...
How To Create A Brand Identity For Your Business In 6 Easy Steps
Everyone talks about the need to have a 'brand' for your business, but you might be wondering why having a brand is important in the first place. A brand, simply put, is who you and your business are. It's the image that you want to project for your products and...