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Marketing Content and The Buyer’s Journey Part 2
WEBINAR Marketing Content & the Buyer's Journey Part 2 Content Creation, Delivery & Promotion In the second of our 3 part series, we discuss three elements of content development in the context of the buyer's journey. The buyer's journey...
Free Webinar: Website Content and The Buyer’s Journey
WEBINAR Website Content and the Buyer's Journey In the first of our 3 part series we set the stage for the importance of website content in the context of the buyer's journey. Understanding the buyer's journey is extremely important yet highly undervalued. When...
Webinar: What If They Aren’t Ready To Buy Now?
WEBINAR What If They Aren't Ready To Buy Now? This is the second of our Do More Digitally video series. The main thrust of the webinar is about how you can make your brand more viable by building content. The content should be constructed to engage shoppers more...
SPAM versus Solicited Opt-In Email
SPAM versus Solicited Opt-In Email It's very fascinating how Europe and the USA have dealt with the SPAM email issue. It reveals the difference in our socio-economic and political systems as well as cultures. However, one thing that is the same is that email is...
Get Leads that Result in Sales
Getting leads that result in sales is a holy grail item. What owners and sales staff desire most are quality leads without any mess. Just provide sales-ready leads is the desire, but few want to know or deal with the complexities of generating qualified lead...
The Power of A/B Testing and Ongoing Revisions
Nowadays, the only way you can truly know how to reach your target audience is to test it out first. Advertising and marketing are based on making judgements about who you’re attempting to reach and then following through with your first ideas. As professionals, we’re...
Top 6 Things Your Business Website Might Be Doing To Push Clients Away
Having a website for your business is essential to creating your brand and acquiring new clients. However, if your company's website is not optimized it could actually be pushing your current and future customers away. In this article we will discuss the top 6 ways...
How To Approach Traffic Stats Programs Without Losing Your Sanity
We all have a need for certainty. It's one of the six human needs. However, if you're looking for absolute certainty in your traffic stats program you're not going to get it. Now that's not to say that web traffic stats programs are not useful. They definitely are...
Video Series: Marketing With Micro Moments
What are micro-moments and how do they apply to your mobile marketing strategy? In this video our website consultant, Brent Haeseker, talks to Justin Cook, our SEO expert about micro-moments. Together, they shed a lot of light on this important new trend in online...