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How to Upgrade to Google Analytics 4 (GA4)
In late 2020, Google Analytics 4 (formerly App+Web) came into the spotlight. Before, you needed Firebase to track mobile apps and Universal Analytics to track websites. The capabilities of both platforms were combined into Google Analytics 4 (GA4). However, this is...
Google Analytics 4 Better Than Universal Analytics?
Google Analytics 4, referred to simply as GA4, has entered the scene leading many to ponder why and whether it’s worth upgrading from Universal Analytics (UA). Even though GA4 looks identical in many ways to UA, it has key fundamental differences like solving privacy...
Call Tracking Phone Number Benefits
Once upon a time, the phone numbers of every person known to us were kept in the archives of our minds. Phone numbers were another way to brand a business, but not anymore. With the invention of the smart phones, remembering phone numbers is no longer necessary. Using...
Stop Losing Leads and Customers
Up to 96% of website visitors aren't ready to buy. Discover how to engage during and after their visit so you stop losing leads and customers! Turn Visitors into Leads...and Customers In a perfect world, driving traffic to your website would mean you get leads that...
Website ADA Compliance
Do You Understand the Implications of ADA Compliance for Your Website and Business? ADA compliance for websites is confusing for many companies and unfortunately off the radar for others. There's no singular federal requirement or associated fixed penalties, so many...
The Art of Recovering Lost Leads
Want to engage visitors who leave your website without purchasing? Have you ever thought about how many website visitors you have versus actual leads? Most would rather not consider those numbers because they can be discouraging: lost leads are actually the bulk of...
Free Webinar: Marketing Content and The Buyer’s Journey, Part 2
Content Creation, Delivery & Promotion In the second of our 2-part series, we discuss three elements of content development in the context of the buyer's journey. The buyer's journey frames the approach to content creation, delivery, and promotion. When utilized...
Free Webinar: Website Content and the Buyer’s Journey, Part 1
In the first of our 2-part series, we set the stage by explaining why considering the buyer's journey is important to website content. Reaching buyers at every stage of the purchasing process is an undervalued element of website design. When utilized properly, the...
Webinar: What If They Aren’t Ready To Buy Now?
This is the second of a two part series of helpful videos on digital marketing. This webinar focuses on how you can make your brand more relevant by building content. The goal is to avoid a "buy now or goodbye" approach to your messaging, which delivers content...