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SPAM versus Solicited Opt-In Email
SPAM versus Solicited Opt-In Email It's very fascinating how Europe and the USA have dealt with the SPAM email issue. It reveals the difference in our socio-economic and political systems as well as cultures. However, one thing that is the same is that email is...
Get Leads that Result in Sales
Getting leads that result in sales is a holy grail item. What owners and sales staff desire most are quality leads without any mess. Just provide sales-ready leads is the desire, but few want to know or deal with the complexities of generating qualified lead...
The Power of A/B Testing and Ongoing Revisions
Nowadays, the only way you can truly know how to reach your target audience is to test it out first. Advertising and marketing are based on making judgements about who you’re attempting to reach and then following through with your first ideas. As professionals, we’re...
Top 6 Things Your Business Website Might Be Doing To Push Clients Away
Having a website for your business is essential to creating your brand and acquiring new clients. However, if your company's website is not optimized it could actually be pushing your current and future customers away. In this article we will discuss the top 6 ways...
How To Approach Traffic Stats Programs Without Losing Your Sanity
We all have a need for certainty. It's one of the six human needs. However, if you're looking for absolute certainty in your traffic stats program you're not going to get it. Now that's not to say that web traffic stats programs are not useful. They definitely are...
Video Series: Marketing With Micro Moments
What are micro-moments and how do they apply to your mobile marketing strategy? In this video our website consultant, Brent Haeseker, talks to Justin Cook, our SEO expert about micro-moments. Together, they shed a lot of light on this important new trend in online...
Great Businesses Never Stop Looking for Ways To Get New Customers
Let's be honest for a moment. You're in business to make money. Sure, you want to help people by providing a solution to their problems however, the bottom line is if your business wasn't making money it would just be a hobby. And hobbies very rarely create enough...
Business Website Success #10: Ongoing Maintenance After Redesign Launch
You just got the thumbs up from your developer that all the new site files are published to your hosting space - your new site is finally live! You thank your developer, enjoy the moment, and then get back to business - which is running your business. The last thing...
Business Website Success #7: Choosing The Right Provider
No matter who you use to redesign your website, it is going to be a significant investment. Using wise discernment is important when reviewing developer candidates to make sure your money will be well spent. Like any business, there are key indicators that help you...