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Free Webinar: Marketing Content and The Buyer’s Journey, Part 2
Content Creation, Delivery & Promotion In the second of our 2-part series, we discuss three elements of content development in the context of the buyer's journey. The buyer's journey frames the approach to content creation, delivery, and promotion. When utilized...
Free Webinar: Website Content and the Buyer’s Journey, Part 1
In the first of our 2-part series, we set the stage by explaining why considering the buyer's journey is important to website content. Reaching buyers at every stage of the purchasing process is an undervalued element of website design. When utilized properly, the...
Webinar: What If They Aren’t Ready To Buy Now?
This is the second of a two part series of helpful videos on digital marketing. This webinar focuses on how you can make your brand more relevant by building content. The goal is to avoid a "buy now or goodbye" approach to your messaging, which delivers content...
SPAM versus Solicited Opt-In Email
If you checked your junk folder for your email right now, it's likely you'd have a few emails from brands sitting in there that never made their way to your inbox. That's because it was marked as SPAM. Most all emails are considered one of two things: SPAM or...
Get Leads that Result in Sales
Getting leads that result in sales is every business' holy grail. Everyone wants sales-ready leads who are prepared to buy right then and there, but few know how to deal with the complexities of generating quality leads. They just know they want them. However, we...
The Power of A/B Testing and Ongoing Revisions
Nowadays, the only way you can truly know how to reach your target audience is to test it out first. Advertising and marketing are based on making judgements about who you’re attempting to reach and then following through with your first ideas. As professionals, we’re...
Top 6 Things Your Business Website Might Be Doing To Push Clients Away
Having a website for your business is essential to creating your brand and acquiring new clients. However, if your company's website is not optimized it could actually be pushing your current and future customers away. In this article we will discuss the top 6 ways...
How To Approach Traffic Stats Programs Without Losing Your Sanity
We all have a need for certainty. It's one of the six human needs. However, if you're looking for absolute certainty in your traffic stats program you're not going to get it. Now that's not to say that web traffic stats programs are not useful. They definitely are...
Video Series: Marketing With Micro Moments
What are micro-moments and how do they apply to your mobile marketing strategy? In this video our website consultant, Brent Haeseker, talks to Justin Cook, our SEO expert about micro-moments. Together, they shed a lot of light on this important new trend in online...