NetSource Blog

Marketing Tips

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Providing Better Customer Service Via Your Website

Providing Better Customer Service Via Your Website

There are many reasons why customer service is important to your success as a company.  The main reason is customer service can cost you repeat and future business if it is bad.  No matter how niche your business may be, with the whole world online, competition is...

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The Importance of Brand Identity

Without delving into a deep thesis on the basis of human interaction, I think it’s safe to say that people want to feel a sense of community. We, as consumers, tend to define ourselves based on what groups we belong to and what products we buy. Are you a Mac or a PC?...

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A Better Way to Track Website Performance

Keyword ranking has long been a method used for determining how well your website is performing in the search engines for a specific term. Although this used to be a great tactic, things have changed. Search Engines, Google in particle, have been encrypting more and...

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The blinding science of A/B testing

Let's suppose for a moment that after reading my last blog post, you've decided that your website (or pay per click ads) would deliver more value if you did some A/B testing to decide what worked best. Great. Now all you have to do is figure out what comes next. If...

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QR Codes: 7 Tips for Success

QR Codes are cropping up everywhere - in magazine ads, posters, product packaging, how-to books, DVD and Blu-Ray extras and more.  But for every great use of QR Codes in online marketing strategies, there are 10 poorly conceived and executed QR Code disasters.  Here...

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Eliminate the guesswork with A/B testing

Deciding exactly what to do with your business' online marketing can be a real challenge. Let's say, for example, that your website gets plenty of traffic but you don't think it's bringing in as many customers as it should. The site is informative and it looks nice --...

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Turn online traffic into customers

After putting in place a well-developed marketing plan and generating traffic to your landing page or website, the next step is to turn your online prospects into customers. Improving your online conversion rate is a two-part process. Improve targeted traffic Before...

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Save your business with data backup

What would you do if the computer system storing your customer records or sales information suffered a hard drive failure or other catastrophic event that caused it to lose all of its stored data? Would your business be able to continue operating? Could you continue...

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Time for a technology tune-up?

The beginning of a new year is always a good time to devote a little bit of thought to how you want to improve your business and productivity technology in the months ahead. You don't really need to come up with a set of Technology New Year's Resolutions, mainly...

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