Blog
2nd Annual Ugly Christmas Sweater Contest
We had so much fun last year, that we're doing it again! While voting is exclusively for NetSource team members this year, feel free to leave your cheers and jeers in the comments section. And Merry Christmas from the NetSource Team! Be sure to pick your...
PPC Minute: Quality Score
What Is It? The Quality Score is a number from 1-10 that is assigned to each keyword in a Pay-Per-Click (example: Google AdWords) campaign. The Quality Score is about relevancy; it assesses the quality of the relationship between the ad copy and landing page and the...
Nine Fast Tips for Writing Website Content
Many business owners who work with digital advertising agencies still want to write some or all of their own website content. Your agency can set up a Content Management System (CMS) for your website that makes posting on your website just as easy as writing a letter...
Congratulations to Emily, Winner of This Year’s Pumpkin Carving Contest!
Congratulations to Emily for winning the 5th Annual Pumpkin Carving Contest! Voters loved her depiction of Carnage. Thank you to all our contest entrants and to everyone who voted. We are already looking forward to next year's awesome entries!
VOTE NOW! NetSource’s 5th Annual Pumpkin Carving Contest
We're so excited to share with you our annual pumpkin creations! Will the Design team redeem themselves this year? Or will the Sales team continue their winning streak? Vote below in the COMMENTS and tell us your favorite pumpkin. Voting will close at noon EST on...
Three Social Media Tips for Manufacturers
The business-to-business world, including manufacturing, has been slow to jump on the social media bandwagon. Even when manufacturers participate in other forms of digital marketing, they may not see how social media platforms such as LinkedIn, Twitter, Google+,...
PPC Minute: Maximum Cost-per-Click (Max. CPC)
What Is It? The highest amount you are willing to pay for a click on your pay-per-click ad for a particular keyword. Important Caveat The value you set for your Max. CPC is not necessarily, and in most cases is not, the amount you will actually pay for a click on your...
Search Campaigns vs. Display Campaigns
Google AdWords accounts have many options for advertising your product and services. One of the first things you’ll need to consider is what type of campaign (or campaigns) you would like to run. It’s important to understand the differences between the various...
PPC Minute: Impressions
What Are Impressions? The number of times your ad was shown during a specified time frame. How Are They Calculated? Every time your ad is shown, your Impression count is increased by one. Why Are They Important? Impressions get your ad in front of your audience. They...