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What Are Google Core Web Vitals: Easy Version
Every so often, something comes around that drastically changes the world of digital marketing and web design. We’ve seen it in recent years with the iOS 14 update, ADA compliance, privacy laws restricting website tracking cookies, and now Core Web Vitals. Each of...
Bad Online Reviews: How to Respond and Why
The sense of accomplishment and pride in your business is unmatched. This is especially true when a customer leaves a good review about your business online. But, with all the great reviews your business receives, there are bound to be some bad ones in the mix....
Website Changes: What Will Break Your Site
Did you know simple, everyday website changes or updates to your business site could break it, costing you money? Updating text, adding images, and even making minor changes to your content can negatively affect user experience, causing website visitors to flee your...
How to Combat Low Inventory Pages in Online Stores
While online shopping has boomed over the past year or more, some eCommerce stores are still struggling to get inventory and meet buyer demand. Whether you sell creations of your own or order inventory from a supplier or manufacturer, the effects of 2020’s workforce...
How to Upgrade to Google Analytics 4 (GA4)
In late 2020, Google Analytics 4 (formerly App+Web) came into the spotlight. Before, you needed Firebase to track mobile apps and Universal Analytics to track websites. The capabilities of both platforms were combined into Google Analytics 4 (GA4). However, this is...
Google Analytics 4 Better Than Universal Analytics?
Google Analytics 4, referred to simply as GA4, has entered the scene leading many to ponder why and whether it’s worth upgrading from Universal Analytics (UA). Even though GA4 looks identical in many ways to UA, it has key fundamental differences like solving privacy...
Managing Customer Communication in Busy Seasons
During any busy season, good customer communication with leads and buyers can be difficult. That said, quality customer service is not impossible. With current employment shortages added to the mix, we realize your business is likely running at full speed with staff...
Trick Facebook Changes Using Lifestyle Content
The idea of utilizing lifestyle content to grow a business may seem irrelevant to a lot of businesses. In the past, it has been ingrained in the minds of many businessmen and women to push products, advertise sales, and deals on social media. With all the changes...
Why Contractor SEO Is Important for Your Construction Business
Showing up in Google search results for general contractors doesn’t just happen by accident - it takes a carefully crafted contractor SEO strategy to do that. SEO stands for search engine optimization and it is essential if you want your business to rank high in...