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How to Wreck Your Search Rankings in Four Easy Steps
Poke around the NetSource blog here for long enough, and you're bound to bump into a number of posts about search engine optimization . Search the big, wide Internet and you'll find even more information about it. A lot of people think SEO is pretty important. You...
By the Numbers: Quantify Your Marketing
Most business owners have heard the old saw: Marketing is the gas that makes your business go. If consumers don't know who you are and what you do, they can't do business with you. Simple enough, right? But let me ask a follow-up question: What kind of gas mileage are...
Tips for Online Video That Sells
The proliferation of small, inexpensive video cameras, coupled with the ease of online video sharing, has made wildly gyrating, poorly composed videography with garbled sound commonplace in the public eye. But just because people have seen a lot of poor video doesn't...
Checklist for the Aspiring E-Commerce Owner
In a previous post, I pointed out that E-commerce is real business. If you're an aspiring E-commerce owner, that means you need to do many of the same things as a "bricks and mortar" startup. Write (and execute) a business plan, secure your suppliers, budget your cash...
Five Tips for Better Online Text Content
Search engines love good text content, so why do so many website owners and their web designers devote so little effort to creating the words that will represent them on the Internet? Creating text content that works for your website takes some time, and even more...
Your Advertising Dollars Aren’t Spaghetti
It's one of those silly myths of cooking. Throw a pasta noodle at the wall; if it sticks, it's done. You don't even have to be addicted to the Food Network or the Cooking Channel to know that just isn't true. If a noodle sticks, it usually means nothing more than you...
E-Commerce Is Real Business
If you're new to the universe of E-commerce, there's a Big Secret that you need to know. The night before you launch your E-commerce website, a squad of specially trained gremlins will break into your office and steal your Easy Button. It doesn't matter where you hide...
Outdoor Business Photos: Success Is in the Timing
When a website represents your business online, you can't really afford for it to have bad photos running around scaring away your customers. Hiring a professional photographer for your business images is the best solution, but it's not always practical for everybody....
13 Reasons Not to Design By Committee
I hope you're not superstitious, because if you are, you may not like this post. I'm not superstitious, although I am writing this blog post on the 13th of January - and it is a Friday. Friday the 13th is a scary day to many people, but not to me. However, what IS...