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Tips for Online Video That Sells

The proliferation of small, inexpensive video cameras, coupled with the ease of online video sharing, has made wildly gyrating, poorly composed videography with garbled sound commonplace in the public eye. But just because people have seen a lot of poor video doesn't...

Checklist for the Aspiring E-Commerce Owner

In a previous post, I pointed out that E-commerce is real business. If you're an aspiring E-commerce owner, that means you need to do many of the same things as a "bricks and mortar" startup. Write (and execute) a business plan, secure your suppliers, budget your cash...

Five Tips for Better Online Text Content

Search engines love good text content, so why do so many website owners and their web designers devote so little effort to creating the words that will represent them on the Internet? Creating text content that works for your website takes some time, and even more...

Your Advertising Dollars Aren’t Spaghetti

It's one of those silly myths of cooking. Throw a pasta noodle at the wall; if it sticks, it's done. You don't even have to be addicted to the Food Network or the Cooking Channel to know that just isn't true. If a noodle sticks, it usually means nothing more than you...

E-Commerce Is Real Business

If you're new to the universe of E-commerce, there's a Big Secret that you need to know. The night before you launch your E-commerce website, a squad of specially trained gremlins will break into your office and steal your Easy Button. It doesn't matter where you hide...

13 Reasons Not to Design By Committee

I hope you're not superstitious, because if you are, you may not like this post.  I'm not superstitious, although I am writing this blog post on the 13th of January - and it is a Friday. Friday the 13th is a scary day to many people, but not to me.  However, what IS...