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Google Analytics 4 Better Than Universal Analytics?
Google Analytics 4, referred to simply as GA4, has entered the scene leading many to ponder why and whether it’s worth upgrading from Universal Analytics (UA). Even though GA4 looks identical in many ways to UA, it has key fundamental differences like solving privacy...
Managing Customer Communication in Busy Seasons
During any busy season, good customer communication with leads and buyers can be difficult. That said, quality customer service is not impossible. With current employment shortages added to the mix, we realize your business is likely running at full speed with staff...
Trick Facebook Changes Using Lifestyle Content
The idea of utilizing lifestyle content to grow a business may seem irrelevant to a lot of businesses. In the past, it has been ingrained in the minds of many businessmen and women to push products, advertise sales, and deals on social media. With all the changes...
Why Contractor SEO Is Important for Your Construction Business
Showing up in Google search results for general contractors doesn’t just happen by accident - it takes a carefully crafted contractor SEO strategy to do that. SEO stands for search engine optimization and it is essential if you want your business to rank high in...
Call Tracking Phone Number Benefits
Once upon a time, the phone numbers of every person known to us were kept in the archives of our minds. Phone numbers were another way to brand a business, but not anymore. With the invention of the smart phones, remembering phone numbers is no longer necessary. Using...
Guide to Email List Building
You’ve probably heard someone recommend creating and keeping an email list for business marketing. But what’s the big deal? How do you create an email list, and how will an email list building help grow your bottom line? Businesses pay for outbound marketing, a...
PPC for Construction Companies: Why You Need These Ads
With all the different ways out there to spend marketing dollars, you’ve probably wondered if it’s worth it to invest in pay-per-click ads, or PPC for construction companies. While there are plenty of ways to improve your online presence as a contractor, we’d argue...
Why Your Construction Company Website Matters
If you’re in the construction or contractor industry and you’re looking for a way to get ahead of the competition, there’s no better place to start than your construction company website. You may think that simply having an online presence, even if it isn’t extensive,...
Facebook Advertising and Apple iOS 14 Update
How Apple iOS 14 Updates Affect Your Facebook Advertising There are many moving parts in the mainstream media regarding apps, finance, the internet, and other related topics. A large spotlight has been put on Facebook and Apple’s rivalry over user privacy, policies,...