A local business listing is your business’ online profile that contains the most important information for your customers including address, phone number and store hours. The main goal of these listings is to increase your websites visibility on major search engines like Google and Bing, directory sites including Yelp, Google Maps, and Yellowpages plus it increases traffic online and store visits offline. There are hundreds of directory sites to upload your info to and is highly recommended that you do this if you are looking to increase your business’ visibility for local search results.
It may seem odd that we are at the fifth stage of this blog series on Business Website Success for redesigning your website and we have yet to talk about website design or budgeting. You may already have some initial design ideas in your head or a rough budget projection, but until you determine all aspects of what it takes to have a profitable business online – design AND marketing – your design concepts or budget may be off base from your true needs.
In this stage of the planning, we are going to look at initial marketing ideas. I say initial marketing ideas as we are not locking anything down yet. Instead, we are getting a clearer assessment of what is needed to promote the website (or more importantly, your business) after launch and what options are available. Marketing can be a hidden or overlooked expense for many business owners, so getting this information up front helps to avoid surprises later. […]
Asking your customers for reviews on Google is a great strategy for building your local search results and positively managing your reputation online. However, Google has safeguards in place to discourage fraudulent or spammy reviews, and you don’t want to run afoul of their guidelines which can end up costing you. You reviews might be removed from Google, and your “bad reputation” might have a negative impact on your local search rank.
Here are some methods of getting legitimate reviews from your customers without violating Google’s policies:
For local businesses, showing up at the top of the search engine results page is extremely important. With the ever-changing search engine algorithms it’s getting harder and harder to figure out what works to get you there. There is no exact formula to accomplish this goal, but there are some known factors which you should consider priority SEO tasks. […]