Improve Your CTR with Ad Extensions

AdWords Ad Extensions, as their name suggests, extend your ads by including additional details about your business along with your ad.  As we’ll see in this article, using ad extensions is very important in helping your ads rank high in the search results page....

PPC Minute: Quality Score

What Is It? The Quality Score is a number from 1-10 that is assigned to each keyword in a Pay-Per-Click (example: Google AdWords) campaign. The Quality Score is about relevancy; it assesses the quality of the relationship between the ad copy and landing page and the...

PPC Minute: Maximum Cost-per-Click (Max. CPC)

What Is It? The highest amount you are willing to pay for a click on your pay-per-click ad for a particular keyword. Important Caveat The value you set for your Max. CPC is not necessarily, and in most cases is not, the amount you will actually pay for a click on your...

Search Campaigns vs. Display Campaigns

Google AdWords accounts have many options for advertising your product and services. One of the first things you’ll need to consider is what type of campaign (or campaigns) you would like to run. It’s important to understand the differences between the various...

PPC Minute: Impressions

What Are Impressions? The number of times your ad was shown during a specified time frame. How Are They Calculated? Every time your ad is shown, your Impression count is increased by one. Why Are They Important? Impressions get your ad in front of your audience. They...

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