The blinding science of A/B testing

Let’s suppose for a moment that after reading my last blog post, you’ve decided that your website (or pay per click ads) would deliver more value if you did some A/B testing to decide what worked best. Great. Now all you have to do is figure out what comes...

Eliminate the guesswork with A/B testing

Deciding exactly what to do with your business’ online marketing can be a real challenge. Let’s say, for example, that your website gets plenty of traffic but you don’t think it’s bringing in as many customers as it should. The site is...

By the Numbers: Believe What You See

Contrary to what some people might think, website statistics were not invented by the Brothers Grimm. They’re not fairy tales, nor are they numbers pulled out of thin air by College Johnnies who want to show how smart they are. Website statistics are built on...

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