The ecommerce world is advancing rapidly, and anyone who isn’t running furiously to keep up is going to be left behind. That’s why it’s so vital that you use every method at your disposal to make your ecommerce site as compelling as possible— and embracing the power of emotion often goes hugely undervalued.
We’re not rational creatures at heart. We’re emotional, driven by impulse and desire, and nothing gets us buying more than emotional resonance. Let’s go into some more detail about why your online store must exhibit some kind of emotional appeal.
No one wants to tell someone their baby is ugly. The same goes for ugly websites. Brent Haeseker takes you through the questions you should be asking yourself to determine if customers are actually pleased with your website or if it may be time to redesign.
In the social media ruled world we live in today, the use of quality imagery has become a necessity for any business with hopes of being successful. Some of the most popular sites that offer a means to spread information about your business operate mostly if not totally with the use of images. Platforms like Instagram, Pinterest, Snapchat, and Facebook offer users the ability to add images to posts. Looking at how successful these companies have been and are currently, there must be something to incorporating this feature.
NetSource’s web design team is proud to launch a new website for Alvarez Truck Brokers of Florida, Inc. Since 1974, Alvarez Truck Brokers has been proudly serving partners and customers in Ocala, Florida.
The NetSource Technologies expert design team strikes again! Recently, our team launched Triple Crown Homes’ new and improved website. Triple Crown Homes builds brand new homes with high quality construction and a good warranty while keeping a high reputation of care for home buyers. Each home is built with passion and great attention to detail.
Everyone knows what bad design looks like. I know what you’re thinking: If everyone knows what bad design looks like, then why do people still think animated flaming skulls on websites are a good idea? […]
The world we know today is one of digital dominance, and the average amount of time spent online increases every year. People have become more interested in online shopping because they think they can get better deals online and won’t have to shop in crowded malls or stores. According to nchannel.com, 64% of people think customer experience is more important than price and 65% of people have cut ties over a single poor experience.
Numerous factors are taken into account when discussing customer experience and the most important factor of customer experience is website design. Your website’s design determines how a customer feels and interacts with your brand.
So how do you know if your business has poor website design? Here are the top 4 warning signs that your web design needs improvement:
At some point in your online life you’ve probably visited a website where a form popped up asking you to fill out some basic information: name, email, phone number, etc. Maybe you’ve never filled one out, or maybe you’ve filled them all out (which is why you spend the first 15 minutes of your day deleting promotional emails from your inbox). Either way, you understand the concept.
These forms, a.k.a. lead forms, are actually a tool that website owners use to get more information about their current customers or new customers. They also allow website owners to stay in contact with customers, keep them informed, or provide them with certain benefits. […]
In most of the website usability studies that I’ve read, poor legibility is by far the most frequent complaint encountered. It’s generally a sin of comission on the part of web designers, because web-safe typography by default is designed to be both legible and flexible.
A website gets into trouble when its design diverges from online typographic standards. Often, the issue begins with a site owner — or the site owner’s print marketing designer — who wants the fonts and styles on a website to mirror those the business uses elsewhere. While it may sound like a good theory from a branding perspective, it’s often a train wreck for usability. […]
Search for the term “bounce rate” on the Internet, and you can find any number of very technical explanations. Some of them even include a nifty mathematical formula or two. But as a business owner, here’s all you should really care about: Bounce rate is basically a measure of the percentage of visitors to your website who take one quick look and run away screaming. […]
I will freely admit my bias towards icons upfront, I believe that just about every design can benefit from their use. What exactly is an icon you might ask? For design purposes, icons are simplistic representations of a concept. Take something big and grand, like the Earth, and reduce it down to a it’s most basic but identifiable depiction. […]
Every website communicates information to users through text. Headlines grab our attention while cluing us into what the following paragraph is about. Supporting text tells us a story about a good or service being offered, and why we can’t live without it. Given the weighty job that text performs on a website, it makes sense to take care in sculpting its appearance. The following is a quick walkthrough of the different tweaks that web designers (and do-it-yourself website updaters) can use to add readability and impact to website text. […]