Showing up in Google search results for general contractors doesn’t just happen by accident – it takes a carefully crafted contractor SEO strategy to do that. SEO stands for search engine optimization and it is essential if you want your business to rank high in search results. Gone are the days of Yellow Pages. Search Engine Journal says 90% of consumers used the internet to find a local business in the last year. If you want to be discovered by new customers, you need to put some serious thought and effort into your SEO strategy.
If someone searches for a general contractor in your area, you want to be among the top and most enticing results. After all, less than 1% of Google searchers click links on the second page. You may think simply having a website that explains you and your business is sufficient to check the SEO box, but think again. We’ll help you understand this sometimes complicated process and how Netsource Technologies’ specialization in contractor SEO can help your business.
What is contractor SEO?
To help us get started, let’s dive a little deeper into what exactly SEO for contractors is. You already know that the general definition of the phrase means optimizing your website so that you rank high in search results. But how does this process work? Well, search engines index countless websites every day to understand what purpose they serve and how they may match up with the keywords their users are typing into the search bar. Winning with contractor SEO requires knowing the algorithm. Those who show up highest likely understand the algorithm best and strategically place keywords, photos and more to get Google’s robots to think they are the most relevant to the searching customer.
The thing is, the algorithm seems to shift and change on the daily! Getting a leg up on the competition in search results has become so important to companies that nearly 80 billion dollars were spent on SEO services the US in 2020. If you aren’t investing in optimizing your website to work with the SEO system, chances are your competition is and they’re the ones your potential customer is going to click on when they perform that Google search for contractors in your area.
Creating a winning SEO game plan
Think of it as a football game. The team that usually wins the game is the one that knows their opponent (in this case, the search engine) inside and out and has created a careful game plan to work with what they know the opponent brings to the table. Optimizing your construction website for Google searches means knowing what Google and other search engines are looking for and crafting your website accordingly.
Drive leads organically
The main reason why contractor SEO is so important to your business is because it’s a proven strategy to organically drive leads to your website. PPC for construction companies is important as well, but it serves a different purpose. PPC is for immediate high volume results, while SEO is a slow burn that creates long-term sustained results. While PPC is a paid strategy, SEO is technically free. Both are important to a successful overall marketing strategy for construction companies.
Save time and money
Like we mentioned before, the algorithm is constantly being updated, so having someone on your side who knows when these rules change and how you can adapt with them is incredibly important. Trying to research these updates in a timely manner while still running your business to its fullest potential can be challenging. It can also be expensive as a good SEO strategy usually uses third-party software to assess and find room for improvement as well as recommended strategies to get ahead. Trying to attack contractor SEO on your own can be a costly venture in both time and money. SEO professionals like the ones at Netsource Technologies already have the expertise and the tools needed to craft the best strategy for you.
Get better results faster
To bring back our football analogy, your best bet at succeeding with SEO is to find someone who knows the system well and has proven experience creating winning SEO game plans. Not only do we have both of those skills at Netsource Technologies, but we specialize in contractor SEO! We’ve worked with construction companies and general contractors to design beautiful, functional construction websites AND optimize them so they appear at the top of relevant search results. We want you and your construction business to succeed, and our contractor SEO expertise can drive visitors to your site so your business can grow.
How we enhance SEO for contractors
What does working with Netsource Technologies on your contractor SEO look like? We have a proven process in place to make the most of your SEO strategy.
Assess your current standing
First, we’ll perform an initial review to see where you’re currently ranking when it comes to keywords and common searches for general contractors and construction companies. We’ll find out which keywords your site currently shows up on and identify which ones your business needs to show up on. This process will clarify your messaging online so that people who need the services you offer can easily find you and know what you bring to the table.
Optimize with keywords, links and more
After we’ve identified how your construction business serves people and what your ideal client tends to search for, we’ll go to work with applying what we’ve learned to your website. That includes things like ensuring commonly searched keywords are prevalent on your site, pages and photos are tagged accordingly with keywords, and your site has plenty of inbound and outbound links to other reputable sources. We also design construction company websites so that photos and menu icons load quickly and seamlessly because page load times matter to Google’s algorithm. Our sites are all mobile friendly – Google wants search results that are easy to read and access on a user’s mobile device. Basically, if you build custom modern homes, we want people who search for custom modern homes in your area to find you easily!
Test and refine
Working with a contractor SEO professional also gives you consistency you didn’t know you needed. How often your SEO strategy is updated also matters to Google’s algorithm. We’ll test the changes we’ve implemented to see how you perform and tweak strategies accordingly. We’ll also provide reports so you know exactly how our services are improving your business.
Get started with SEO for contractors
If all of these things sound like they could be helpful to you and your construction business, you’ve come to the right place. Our construction SEO experts are ready to give you a winning game plan to search engine optimization.