Setting up your business Facebook page is always an exciting milestone. Now people will be able to find you, share your content, and become raving fan loyal customers, right? Well, maybe! You see, if all you do is set up your Facebook page you still might not be reaching people and it could be because of two simple oversights.
Your Facebook @UserName
When you set up your new Facebook page you are given the opportunity to create a page @username. Don’t not ignore this step. Having an appropriate @username for your page can make the difference between people finding your business or not.
Make sure you put some thought into what this name will be. Ideally it should be a name that clearly says who you and your business is. With the example to the left here, an appropriate name would be @NetsourceTechnologies plain and simple. You want people to easily be able to search for you and using an obvious, straightforward name is one of the best ways to do that.
Why is choosing a @username so important? Because that name allows people to search and find you an your business easily without a lot of hunting around. If you make it hard for people to find you they will eventually give up and follow your competition and their products. They will assume that maybe you just don’t want to be found and we all know that’s not true.
Another reason for having a good @username is that it makes it really easy for people to tag you in their posts and link to your Facebook page. Without an appropriate @username people are unable to do this and you will lose potential followers which can mean losing potential new customers or clients.
A third reason for having a good @username is that your business will rank better in searches. When people search for you they are more likely to see your page at the top of the page. It is important to know that your @username will create a custom Facebook URL which will show up in internet searches much easier. Without a @username your Facebook URL will be a bunch of numbers at the end, which isn’t so easy for someone to search. With a @username your Facebook URL will end with the name that you use in your username making it so much easier to find you and your wonderful products or services.
So moral of the story is that if you go to your business Facebook page and you see the words “Create Page @Username” under your business name, take a moment to pick an appropriate name. All you have to do is click on the words “Create Page @Username” and it will walk you through the simple, 2-second process. No muss, no fuss!
Verifying Your Facebook Business Page
Verifying your Facebook business page is the next thing you should always do right away. Once you verify your page there will be a grey checkmark next to your business name (see above). This single action does four simple yet powerful things for your business.
First of all it proves to your followers that you are who you say you are. When you verify your page Facebook calls you to make sure that your business is real and gives you a verification code that you have to enter into the page. Once you do that, your page will have a check mark next to your business name. It shows your followers that Facebook has verified that your business is indeed a real business.
Secondly, verifying your Facebook business shows Facebook and potential customers that this is your business’ official page. It clears up confusion if there are several pages that have similar names and makes them confident that they’ve found the right place.
Thirdly, people judge businesses based on how professional they appear. Verifying your account builds credibility and makes a positive first impression. Having that verification check mark next to your name shows them that you’re serious and professional in all you do in your business.
And lastly, once you verify your account and have that verification badge on your page it will show up higher in search results to attract more visitors. A verified page will have improved visibility. This works similarly to SEO on Google and Facebook’s algorithms recommend pages that have been verified over ones that have not. So that in and of itself is a great reason to get your business’ page verified.
So when setting up your Facebook business pages don’t overlook these key aspects that will get your business higher rankings, easier search-ability, and more followers and potential customers.
When you’re ready to build buzz and engage your customers with a social media marketing plan tailor-made for your customers and goals, let our social media experts help you get there. Give NetSource Technologies a call today (800) 709-3240 to get started. We offer a full line of social media marketing and content development plans to get you there! Contact us today!