Ocala OBGYN Office
Local Doctor’s Office Awareness Campaign
Our Local Search Strategies to Help an Ocala OBGYN Office Increase Visibility and Patient Recruitment
Introduction
The client in this case was a well-established local OBGYN office, which has been a pillar in the Ocala community for decades. They offer trusted women’s health services in Marion County. Despite their reputable name, they faced challenges expanding their digital footprint and engaging with potential patients online.
The Challenge
Even with a strong community presence, this office’s digital marketing efforts were not capturing the broader audience necessary for growth. They struggled with low engagement on social media platforms and their Google Business Profile was not optimized for discovery-based searches, limiting their visibility to those already familiar with their name. After consulting with NetSource, our shared goals were to increase visibility, enhance patient interaction, and ultimately drive more appointments through digital channels.
The Goals
- Increase visibility
- Enhance patient interaction
- Drive more appointments through digital channels
Our Solution
- Social Media: We reactivated and revitalized their Facebook and Instagram profiles through regular, high-quality organic posts aimed at increasing patient engagement and building community presence. This included routine posting and engagement with other Ocala businesses, as well as nationwide healthcare organizations. Increased followers and interactions on these platforms strengthened patient relationships and built trust, which is essential in healthcare.
- Local SEO: Our efforts centered heavily on optimizing their Google Business Profile, ensuring that the clinic appeared prominently in local searches and that the information provided was accurate and compelling. This started with a complete revamp of the profile and continued with ongoing profile posts, photos and updates. Previously, they only appeared in searches for their business name. This meant that the only people who found the office on Google already knew who they were. Our successful optimization for discovery-based queries like “OBGYN Ocala” meant that the clinic was able to capture people searching for a provider in their area. This shift is crucial because it taps into a broader pool of potential patients who might not have known the clinic’s name but were seeking the services it offers.
The Results
%
Google Business Profile Views
%
Searches that Pulled the Listing
%
Calls from Google Business Profile
%
Business Profile Website Clicks
%
Facebook Follower Growth
%
Facebook Page Visits
%
Facebook Content Interactions
%
Instagram Follower Growth
Summary:
Our campaign delivered significant results in both brand visibility and user engagement. Local search rankings and listing views increased significantly, while Facebook and Instagram follower growth and page visits reflected broader brand awareness. On the engagement front, calls and website clicks from the Google Business Profile rose along with notable growth in user interactions on social media. These combined efforts effectively improved patient interaction, boosted visibility, and helped drive more client contacts through targeted digital channels.