by Admin | Feb 16, 2014 | Paid Advertising
If you are advertising using Google’s AdWords (or pretty much any online advertising software) you may or may not be aware of what Quality Score is or why it matters. In a nutshell, Quality Score is a number between 1 and 10 and it is a key factor in determining the...
by Matt Foster | Aug 22, 2012 | Search Engine Optimization (SEO)
In last week’s blog post, I wrote about structured data markup. That brings up the question of why you might want to consider adding some elements of this markup vocabulary to your website’s code. I’ve read a few articles in prominent, non-technical...
by Matt Foster | Aug 15, 2012 | Search Engine Optimization (SEO)
If you’re very observant, or if you just spend a lot of time poking at Google or Bing, over the last year or so perhaps you’ve noticed that the search engines are returning results that are a lot more informative than they used to be. “Old”...
by Matt Foster | May 15, 2012 | Search Engine Optimization (SEO)
Does your business really need to have a website that’s mobile-friendly, or perhaps even a separate version of the site that’s dedicated to mobile device users? That’s a question that a lot of business owners are wrestling with as they watch the...
by Admin | Dec 19, 2011 | Video Marketing
So you’ve heard that YouTube is the second largest search engine in the U.S., second only to Google (who owns YouTube and includes YouTube search results in Google SERPs as well), and that 20 million visitors search YouTube every month. A savvy web marketer...
