One of the first things to consider is whether you are thinking about visitors who are not ready to buy now. We continually reference a study that found that up to 96% of all website visitors are not ready to buy now.
Today the Internet is utilized not just for shopping, but for research prior to a buying decision. If you are not capturing leads during this research stage of the buyer's journey you are losing the opportunity to build the rapport that fills a lead pipeline and increases revenue.
Think about it, you are paying to get traffic to your website, but if there is no list building strategy in place you really are not doing marketing. So, until you list-build, message, engage, and deliver content to potential customers, your digital marketing efforts are incomplete.
Our list building package provides all you need. From strategy to tactics and reporting, you obtain a complete program to establish communication with online shoppers and turn them into valued customers.
In fact, our program is flexible. We work with you to identify the right mix of tactics for your needs and budget. You can grow the package upon demand to scale up your engagement.
We will work with you to assemble the proper blend to meet your specific needs.
Appropriately placed and designed to maximize lead conversion. Drive deeper engagement with the right message in the right location at the right time.
Deliver your message directly to those who are researching and shopping. Stay present and deliver valued content that they are seeking. You can demonstrate your value and remain top-of-mind.
Build a consistent brand, reputation, and interest in your business. Blogging is a key component to being ranked by Google. Driving organic traffic for a range of keywords is part of all blogs written.
Just like blogging, this is a strong component in Google ranking. We build your presence where shoppers are located. Social postings provide a great way for building rapport.
Content is the key to the conversion (contact fill submission) of shoppers and researchers. They want help to make a better buying decision and high value contact can do that.
We target high-traffic, hard to SEO rank keywords to assist in lead conversion and list building. PPC is typically reserved for those closer to purchase however frequently those who are still deciding click on PPC targeted ads. Getting those visitors to submit their contact information is critical.
Remarketing is extremely helpful in bringing website visitors back to your site to convert. After contacts are identified we reinforce your branding as they browse the web. You can have a persistent presence so that your brand is top-of-mind no matter what the prospect is doing.
We leverage Facebook's powerful demographic and targeting data to keep you in front of both known and potential shoppers.
You will have a clear understanding of the activity and the results you are receiving.
This review allows us to analyze and weigh the right blend for you and actions that can be taken across all efforts to maximize results. We ensure that the tactics match the strategy of list building. Many components are analyzed that would get addressed in no other fashion. This is done by our Sr. Marketer.
|Level 1: Basic||Level 2: Basic Plus||Level 3: Standard||Level 4: Advanced|
|Smart Lead Forms(exit intent, opt-in, plus 2 other types if appropriate)|
|Smart Lead Forms
(exit intent, opt-in, plus 2 other types if appropriate)
|Advanced Smart Lead Forms(customized messages: up to 6 different form types)|
|Advanced Smart Lead Forms
(customized messages: up to 6 different form types)
|Email Promos and Blog Posts|
|Email Promos and Blog Posts||✔||✔||✔||✔|
|Email Segmentation and Messaging|
|Email Segmentation and Messaging||✔(1)||✔(2)||✔(2)|
|Basic Blog Posts|
|Basic Blog Posts||✔(2)||✔(2)|
|Advanced Blog Post for Traffic|
|Advanced Blog Post for Traffic||✔(5)||✔(6)|
|Basic Social Posting on 1-2 social channels|
|Basic Social Posting on 1-2 social channels||✔(12)|
|Advanced Social Posting on 1-2 social channels|
|Advanced Social Posting on 1-2 social channels||✔(24)||✔(28)||✔(32)|
|Valued Content Construction (1 per quarter)|
|Valued Content Construction
(1 per quarter)
|Google Pay Per Click targeted static campaign with monthly reviews and tuning with quarterly reports (Maximum of 7 keywords and 2 campaigns)|
|Google Pay Per Click targeted static campaign with monthly reviews and tuning with quarterly reports
(Maximum of 7 keywords and 2 campaigns)
|Google Pay Per Click Dynamic Campaigns with weekly tuning reviews and monthly reports (Maximum of 17 keywords and 3 campaigns)|
|Google Pay Per Click Dynamic Campaigns with weekly tuning reviews and monthly reports
(Maximum of 17 keywords and 3 campaigns)
|Google Remarketing Campaigns with weekly tuning reviews and monthly reports|
|Google Remarketing Campaigns with weekly tuning reviews and monthly reports||✔|
|Social Remarketing List Campaign|
|Social Remarketing List Campaign||✔|
|Basic Paid Social Facebook Advertising (1 maintenance, tuning, review and management session per month)|
|Basic Paid Social Facebook Advertising
(1 maintenance, tuning, review and management session per month)
|Advanced Paid Social Facebook Advertising (3-4 maintenance, tuning, review and management sessions per month)|
|Advanced Paid Social Facebook Advertising
(3-4 maintenance, tuning, review and management sessions per month)
|Strategic Marketing Reviews (4 over year - initial review plus three others)|
|Strategic Marketing Reviews
(4 over year - initial review plus three others)
|Sign Up||Level 1
*Numbers in brackets indicate number of items delivered per month.
**Advertising spend on Paid Social and Google PPC is unique for each customer, and will be an additional cost not included in the package pricing.
***Contact us for paid program spend that is above $10k per month.
****Pricing does not include any required software (e.g. OptinMonster and MailChimp or iContact for email).