List Building



List Building Program

Squeeze all the juice from your marketing spend

It's time to increase your marketing ROI and generate more leads!

One of the first things to consider is whether you are thinking about visitors who are not ready to buy now. We continually reference a study that found that up to 96% of all website visitors are not ready to buy now.

Today the Internet is utilized not just for shopping, but for research prior to a buying decision. If you are not capturing leads during this research stage of the buyer's journey you are losing the opportunity to build the rapport that fills a lead pipeline and increases revenue.  

Think about it, you are paying to get traffic to your website, but if there is no list building strategy in place you really are not doing marketing. So, until you list-build, message, engage, and deliver content to potential customers, your digital marketing efforts are incomplete.

This is fixable

Our list building package provides all you need. From strategy to tactics and reporting, you obtain a complete program to establish communication with online shoppers and turn them into valued customers.

In fact, our program is flexible. We work with you to identify the right mix of tactics for your needs and budget. You can grow the package upon demand to scale up your engagement.


List Building Tactics 

  • Advanced Lead Forms - designed for maximum conversion
  • Email Newsletter - visibility, value, and mindshare
  • Email Segmentation & Messaging - high email deliverability and open rates
  • Blogging - increase SEO 
  • Social Posting - increase SEO and visibility
  • Valued Content Construction - lead opt-in
  • PPC Campaign - drive leads
  • Google Remarketing - persistent presence to bring traffic back to opt-in
  • Social Remarketing - wider persistent presence on Facebook
  • Facebook Advertising - increase audience and target viable shoppers/customers
  • Strategic Review

We will work with you to assemble the proper blend to meet your specific needs. 

Lead Forms

Appropriately placed and designed to maximize lead conversion. Drive deeper engagement with the right message in the right location at the right time.

Email

Deliver your message directly to those who are researching and shopping. Stay present and deliver valued content that they are seeking. You can demonstrate your value and remain top-of-mind.

Blogging

Build a consistent brand, reputation, and interest in your business. Blogging is a key component to being ranked by Google. Driving organic traffic for a range of keywords is part of all blogs written. 

Social Postings

Just like blogging, this is a strong component in Google ranking. We build your presence where shoppers are located. Social postings provide a great way for building rapport.

Unique High Valued Content

Content is the key to the conversion (contact fill submission) of shoppers and researchers. They want help to make a better buying decision and high value contact can do that.

Google PPC

We target high-traffic, hard to SEO rank keywords to assist in lead conversion and list building. PPC is typically reserved for those closer to purchase however frequently those who are still deciding click on PPC targeted ads. Getting those visitors to submit their contact information is critical. 

Remarketing (Google and Facebook)

Remarketing is extremely helpful in bringing website visitors back to your site to convert. After contacts are identified we reinforce your branding as they browse the web. You can have a persistent presence so that your brand is top-of-mind no matter what the prospect is doing.

Facebook
Advertising

We leverage Facebook's powerful demographic and targeting data to keep you in front of both known and potential shoppers.

Monthly Reporting

You will have a clear understanding of the activity and the results you are receiving.

Strategic Reviews

This review allows us to analyze and weigh the right blend for you and actions that can be taken across all efforts to maximize results. We ensure that the tactics match the strategy of list building. Many components are analyzed that would get addressed in no other fashion. This is done by our Sr. Marketer.

List Building Packages


Level 1: Basic Level 2: Basic Plus Level 3: Standard Level 4: Advanced
  Smart Lead Forms(exit intent, opt-in, plus 2 other types if appropriate)
Smart Lead Forms
(exit intent, opt-in, plus 2 other types if appropriate)
  Advanced Smart Lead Forms(customized messages: up to 6 different form types)
Advanced Smart Lead Forms
(customized messages: up to 6 different form types)
Email Promos and Blog Posts
Email Promos and Blog Posts
  Email Segmentation and Messaging
Email Segmentation and Messaging (1) (2) (2)
  Basic Blog Posts
Basic Blog Posts (2) (2)
  Advanced Blog Post for Traffic
Advanced Blog Post for Traffic (5) (6)
  Basic Social Posting on 1-2 social channels
Basic Social Posting on 1-2 social channels (12)
  Advanced Social Posting on 1-2 social channels
Advanced Social Posting on 1-2 social channels (24) (28) (32)
  Valued Content Construction (1 per quarter)
Valued Content Construction
(1 per quarter)
  Google Pay Per Click targeted static campaign with monthly reviews and tuning with quarterly reports (Maximum of 7 keywords and 2 campaigns)
Google Pay Per Click targeted static campaign with monthly reviews and tuning with quarterly reports
(Maximum of 7 keywords and 2 campaigns)
  Google Pay Per Click Dynamic Campaigns with weekly tuning reviews and monthly reports (Maximum of 17 keywords and 3 campaigns)
Google Pay Per Click Dynamic Campaigns with weekly tuning reviews and monthly reports
(Maximum of 17 keywords and 3 campaigns)
  Google Remarketing Campaigns with weekly tuning reviews and monthly reports
Google Remarketing Campaigns with weekly tuning reviews and monthly reports
  Social Remarketing List Campaign
Social Remarketing List Campaign
  Basic Paid Social Facebook Advertising (1 maintenance, tuning, review and management session per month)
Basic Paid Social Facebook Advertising
(1 maintenance, tuning, review and management session per month)
  Advanced Paid Social Facebook Advertising (3-4 maintenance, tuning, review and management sessions per month)
Advanced Paid Social Facebook Advertising
(3-4 maintenance, tuning, review and management sessions per month)
  Monthly Reporting
Monthly Reporting
  Strategic Marketing Reviews (4 over year - initial review plus three others)
Strategic Marketing Reviews
(4 over year - initial review plus three others)
  Sign Up
Sign Up
Level 1
Get
Level 2
Get
Level 3
Get
Level 4
Get

*Numbers in brackets indicate number of items delivered per month.

**Advertising spend on Paid Social and Google PPC is unique for each customer, and will be an additional cost not included in the package pricing.

***Contact us for paid program spend that is above $10k per month.

****Pricing does not include any required software (e.g. OptinMonster and MailChimp or iContact for email).

1995

Year Founded

941

Websites Launched

217,477

Client Followers Added

60

Awards for Excellence