first baptist church of ocala

NetSource Technologies, Inc. is proud to announce the launch of First Baptist Church of Ocala’s new custom website! First Baptist Church of Ocala ( FBC ) has been a pillar in the Ocala Community for many years… Dedicated to helping members of the community grow in their faith.

First Baptist Church of Ocala Gets a New Custom Website

The new custom website for FBC is a WordPress site with a custom theme.Made custom to accommodate their specific needs. This new website is not only clean and simple in design, but user friendly as well. Making it not only easy for back-end administrators to manage, but also smooth and easy for users to navigate  at the same time.

Their new website also comes with a newly designed logo. This new logo, along with the website design, brings the church together in a cohesive manner. The site has a more modern feel to it in order to match the path of the church itself, but brings in classic elements at the same time. Combining the modern with the classic, just as the church itself is doing with its services and sermons.

 

first baptist church of ocala

The newly designed website was built with the congregation in mind at all times. We know that not everyone has access to a laptop or desktop, which is why all of our designs, including the new FBC website design, is built mobile first. A responsive design which is compatible with iOS and Android devices makes this site perfectly fit for this generation.

It’s one thing to make a great website. It’s another to make that website easy to search for and find. That is why when we created the FBC site, we made sure it was SEO optimized. .. Using keywords and phrases in each page. Customers often use these words to search for goods and services, making SEO optimization and integral part of website design. With our SEO design services in place for FBC, they know be ranking for important keywords on Google and Bing search engines.

Netsource Technologies, Inc.

NetSource Technologies is an award-winning web design, hosting, e-commerce and consulting company that has been serving Ocala, FL and clients nationwide since 1995. Our design team specializes in creating custom websites for clients in every industry.Visit www.netsourceinc.com for more information on our services and to view additional client websites. Does your business need a new website? Contact Us Here!

Refresh Your Image with Custom Branding from Our Award-Winning Design Team

Have you been considering taking your business to the next level? Creating a brand for your company is one of the most important steps to growing your customer base. Without the tools and insights into making a cohesive brand, it’s nearly impossible to design something worth looking at. That’s why you should hire marketing and branding experts that will carefully craft your brand from the ground up.

NetSource Technologies Inc. offers website development, marketing services, and branding strategies to improve your business. Based in Ocala, Florida, our award-winning team is made of professionals with years of industry knowledge and experience working with a range of clients. We understand what it takes to design the perfect marketing plan, and we’ll do everything our power to deliver real results. No matter what goal you have in mind, we’re here to help you achieve it.

The following are some of our branding mechanisms we’ll use to define your business:

Social Media Management

To have a cohesive brand, you must have a social media presence. It’s an interactive way to listen to your customers and promote your services. If you don’t have anything at all to represent your company, having social media is a great place to start.

Through blogging and posting on social media, you’ll establish an online presence and be easier for customers to find. It’s also a great way to see direct and immediate results as you grow your following. We track the analytics of your pages with advanced web applications to ensure that your content is engaging and reaching the right audience. It’s a huge component of what turns a business into a brand.

 

Email Marketing and Retargeting

So you were able to attract a new customer, now what? To turn your one-time customers into loyal followers of your brand, it’s important to reconnect with them. Through marketing efforts like email and retargeting ads, you can reach back out to anyone whose been to your business before and share new deals and products with them. They’ll be more likely to remember your name and the great experience they had and then decide to purchase something from you once again.

To ensure you stand out from the crowd, our online marketing team will help you create email campaigns, newsletters, and retargeting advertisements. You’ll never have to worry about losing touch with a customer again.

Graphic Design

A good marketing strategy is all based on aesthetics. From your logo to your website, having a clear and appealing design is key to winning business. Luckily, NetSource’s team provides graphic design services fit for your company’s needs.

Our design team has won over 64 awards for Logo Design, Interactive Design, and Collateral Material. We have a proven track record of taking business from dull and drab to attractive and defined. We’ll work with you to figure out how you would like your customers to see you. It’s all in the visuals, and you want sacrifice design when you work with NetSource.

 

Are you ready to make an impact? Get in touch with NetSource Technologies by giving us a call at 1-800-709-3240 or filling out this form to request a free quote. Don’t lose sight of your brand and keep all of your marketing efforts under one roof when you work with us

Facebook Targeting Changes

It seems as though Facebook is forever changing and updating its platform to perform better for users. This includes its advertising strategies. After getting caught in controversy surrounding its targeting mechanism, Facebook announced that advertisers would see some changes to ads to prevent discrimination and make ads available to more users regardless of their backgrounds.

You might be wondering how this will affect you and your marketing. Don’t panic, you’ll still be able to maintain your presence while reaching key audiences. Facebook’s main challenge is balancing its typical users’ needs with its advertisers’. They want to guarantee users their privacy and still have successful advertising to sustain their platform. To fully understand the changes Facebook will make to ads, it’s important that you read up on what to expect.

Here’s a list of some of the changes Facebook intends to execute for ad targeting:

Housing, Employment or Credit Card Ads

After the National Fair Housing Alliance accused Facebook of allowing advertisers to exclude women, members with disabilities, and families with children, Facebook announced it would institute restrictions for how housing, employment and credit card providers targeted their ad campaigns. They include:

  • They will no longer be allowed to target by age, gender or zip code.
  • They’ll have less targeting categories to use in campaigns.
  • Detailed targeting options appearing to relate to protected classes will not be accessible to these businesses.
  • Multicultural affinity will be unavailable.
  • Facebook will create a tool anyone can use to search for all current housing ads in the nation targeted to different places across the country, even if the ads aren’t targeted toward you.

How Will Facebook Targeting Changes Affect Your Business

If your business doesn’t fall under opportunities for employment, housing, or credit cards, then you should feel little effect from these alterations. However, if it does, then you should be aware that you might need to rearrange your audience groups to maintain engagement. You’ll still be allowed to boost posts and run the ads you’d like for your pages. Focus on the quality of your content and make it customizable to a wide range of different demographics. As long as you follow Facebook’s protocol, using ads will still be an effective tool to drive traffic to your business.

Everything You Need to Know about the 2019 Facebook Targeting Changes

Need help tailoring your Facebook ads? NetSource Technologies provides digital marketing services for social media as well as online marketing, SEO and PPC, and graphic design. Get in touch with us here.

a/b testing

Nowadays, the only way you can truly know how to reach your target audience is to test it out first. Advertising and marketing are based on making judgements about who you’re attempting to reach and then following through with your first ideas. As professionals, we’re constantly making slight readjustments in order to see a successful reaction. With the power of A/B and split tests for advertisements, that process is easier than ever and allows us to see the impact of just one edit. Follow these suggestions for how you should use A/B Testing to your advantage:

Don’t Make a Commitment Before Experimenting

The original concept of A/B Testing was to give online marketers the ability to experiment. By using an A ad with the original concept, you can create a B ad with minor modifications to see whether it makes a difference in your results. The change can be as simple as using a different image or wording. Whether you’re trying to get conversions, impressions, or time spent on a website, making these tweaks could make or break your strategies. It also allows you to be non-committal at first to any one version of an ad. Whatever way you look at it, experimenting with testing can only help you better connect with your audience.

Stop Wasting Money

Making a great campaign is a huge investment. Your team puts in so much effort simply researching marketing concepts, audience analytics, and branding tools to craft the perfect delivery. It takes a lot of time and money to launch any ad campaign and even more so for a successful one. The best way to save your money is to use A/B and split testing tools on search engines and social media. Instead of creating multiple separate ad experiences after one doesn’t seem to work, you can test two out at the same time with the same audience. It’s cost-effective, and it will show you immediate and comparable results. Stop wasting your business’s time and resources on just one strategy. Get double the tests for the cost of just one.

Never Settle for Just Okay

Nothing is ever perfect at first. This includes your targeting campaigns, but too often advertisers assume that their first efforts will deliver the results they’re expecting. We don’t allow ourselves to make the mistakes that might inform our next decisions. To be successful, you need to abandon the goal for immediate perfection. Accept that there is so much to be discovered about your audience and what they like. Ongoing revisions allow us to accomplish this without becoming the downfall of our misjudgments. If you see the process as an ongoing trial, then you’re sure to be less disappointed by any failures and more encouraged to make things work.

Ready to try out A/B Testing? NetSource Technologies offers the best advertising solutions for your business. Get in touch with one of our experts here.

The Power of A/B Testing and Ongoing Revisions

What is your name?
Lindsay Gamble

Do you have any nicknames?
Not particularly.

When is your birthday?
October 18

Hometown / Where have you lived?
Originally Orlando, but I live in Gainesville now.

What do you do at NetSource Technologies, and how long have you worked here?
I’m a Social Media/SEO Specialist, and today is my first day!

 

What is your favorite part of your job?
I love having the ability to be creative and reinvent a client’s social media.

 

What piece of technology could you not live without?
Cell phone

What do you like to do on the weekends?
Spend time relaxing at home with my fiancé, watching Netflix and going out to eat.

Do you have any hobbies?
I love interior design and reading.

What are your top three moments in your life so far?
Starting college, starting my first real job, and getting engaged.

What is your favorite color?
It always changes, but currently it’s navy blue.

What is your favorite food / drink?
Popcorn is my favorite snack, and my favorite drink is Earl Grey Tea.

What is your favorite musician or type of music?
Favorite Musician: David Bowie, I listen to mostly 70s and 80s music.

What is your favorite sport? Do you have a favorite team?
I’ve always been a Gator, so I cheer for any UF team.

What are your favorite TV shows?
Stranger Things, Downton Abbey, and Breaking Bad have been my favorites.

What are your favorite movies?
Anything from Disney or Pixar, Harry Potter, and some Rom Coms

What are your favorite books / magazines?
Any book by Malcolm Gladwell, but my favorite genre is typically mystery or psychology books.

Twitter or Facebook? (and why)
Facebook– I use the Messenger feature a lot, and it’s the best way to keep up with my friends.

Tell us about your family!
My parents live in Orlando, and my mom is a teacher while my dad is a pharmacist. I have one older sister who lives in South Florida and works as a Mechanical Engineer.

Do you have any pets?
Not currently, but I’ve fostered dogs with a pitbull rescue.

If you could visit anywhere in the world, where would you go?
Probably Canada

If you couldn’t be a Social Media/SEO Specialist anymore, what career would you pursue?
I think I’d work for an animal rescue.

 

If you could choose to have any superpower, what would it be?
Telepathy

How do you think technology and/or web design will change in the next 10-20 years?
I think technology will become more self-automated than ever, allowing us to automate tasks that would normally take up a lot of our time. This will allow us to focus our energy on other things, but it also might make us a bit lazier.

How an SEO Expert Can Help Grow Your Business

If you’re a business owner, you know how valuable it is to have a well-designed and engaging website. It attracts new customers and maintains relationships with current ones. But even if you have a great website, you might not be aware of the process that actually brings users there.

People often first discover your business through a search engine. Nowadays, it’s crucial to understand Search Engine Optimization (SEO) and how to land at the top of Search Engine Results Pages. It can often be a complex system, so that’s why you might want to consider hiring and SEO expert to take care of the hard work for you.

It Will Help Customers Find You First

To make the most out of your online presence, you have to understand how customers search for you. It’s not all about your ranking on a search engine, it’s also about the keywords you choose. A keyword is a term chosen to describe the contents of a certain web page. These are what online visitors use to find you.

Only a true SEO expert will know the best keywords to use to increase your web traffic and sales. Through competitive research, experts first pinpoint popular keywords then show you how to integrate them in your website to achieve optimization. If done correctly, your customers will have no trouble finding you amidst all the other results.

You Can Increase Your Brand Awareness


If you’re priority isn’t to drive sales, a qualified SEO specialist can also help you build your brand’s reputation and credibility.

Through keywords and back-links, an expert can help you look like experts in your industry and put your name out there. This will be great if you’re a brand-new company and want to attract a consumer base or if your business is starting a new venture. An SEO expert will always keep your interests in mind when developing a strategy.

It Will Help with Future Success


Think of an SEO expert as a resource for your business. They’re there to guide you and keep you up to date on the latest trends. Google’s search algorithm is always changing, and it’s the specialist’s responsibility to track and adapt to it.

That’s how they’ll help you stay relevant. By following the trends and continuously improving your website, you’re sure to leave an impact for years to come.

Ready to hire an SEO Expert?

As an interactive digital agency focused on our customer’s needs, NetSource Technologies is home to a team of SEO Specialists all well-versed in how to advance your search engine strategy. To learn more about working with us, click here. Get in touch with us today!

How an SEO Expert Can Help Grow Your Business

Why a Mobile-Friendly Website is Essential to Small Businesses

We are in an on-the-go era. People tend to be busy, on the move all of the time…. Even though we are a society on the move, we still want to stay connected though, and that is why it seems our cell phones are constantly glued to our hands. In an effort to stay connected while on the move, people are relying more and more on cell phones and mobile devices to access the internet. People are shopping, connecting, searching, and browsing the web all in the palm of their hands. So what I say that is it important to have a mobile friendly website, I mean it.  A beautiful desktop site is wonderful, but a fast and responsive mobile site is just as important, if not more so!

Why a Mobile-Friendly Website is Essential to Small Businesses

Google Prioritizes Mobile Friendly Sites

Since everyone is moving to mobile, it should come as no surprise that Google has started prioritizing sites that are mobile friendly. In recent years, Google has been making changes to their algorithm to rank sites that are fully optimized for mobile devices higher than those that are not. In short, if you want to show up in organic search, you need to be mobile friendly!

Need some help making a mobile optimized website? Let one of our web design experts help you out today!

While Google isn’t “the only” search engine out there, it is the most used and most well known. So when Google recommends something, it is probably important that you go ahead and do it. Google knows mobile friendly websites are important, and reward those who follow their best practices recommendations.

Mobile Websites Improve Your Business

Not only will you get your site seen more in search, people will be more likely to spend more time on your site with a mobile friendly website. If someone is searching the web for something they want to research or buy, and they come across a non-mobile friendly site, they are going to click away fast! Nothing bothers today’ consumers more than a slow non-responsive website.

Having a mobile friendly, fast, and ultra responsive site though, will not only increase your leads, it will also benefit your reputation. People notice these things, like speed, responsiveness, ease of use… and they talk and tell their friends! If their experience is great, they will tell a few people… if it is bad, they will tell EVERYONE! So make sure that your clients have that amazing experience by giving them what they really need. Mobile sites make your business seem relevant and up to date, which can be a huge selling point in today’s market.

Mobile responsive websites will give you an edge over your competitors, and ensure that people are returning to your website for their future needs.

As the internet continues to expend, more and more people are becoming introduced to the internet via mobile devices, and if you want to truly future-proof your business and continue to grow within this ever changing climate. mobile friendly is the way to go!

Why a Mobile-Friendly Website is Essential to Small Businesses

 

NetSource Technologies is an award-winning web design, hosting, e-commerce and consulting company that has been serving Ocala, FL and clients nationwide since 1995. Our design team specializes in creating custom websites for clients in every industry, from race cars, to RVs, to clothing stores. Other services include SEO optimization, content development, branding, and social media marketing. Visit www.netsourceinc.com for more information on our services. Does your business need help with its branding? Contact Us Here!

If you want your business to stand out in 2019, it is important to stay on top of all the current web design trends. Over the course of a year, things change so rapidly, especially online, and it is important for your business for you to keep up. You want a website that is modern, user friendly, and on trend. Now, you want to also make sure these are industry trends that will benefit your site and not passing fads that will leave your site looking tacky and outdated in a matter of months. These 2019 website design trends will have your site looking sleek and modern with longevity that will keep in business for the long term.

2019 Website Design Trends

Mobile First

Mobile friendly website design is becoming more and more important. Without a mobile friendly site, it is highly likely that your site just won’t be seen. Google is actually indexing mobile responsiveness first now, making mobile designs not only a 2019 website trend to look out for, but also a key element to having a successful website. With a mobile first website, your mobile version is designed first and once that is complete then the designer will create a desktop friendly version.

If you need a mobile friendly website and aren’t sure were to start, the designers at NetSource would love to help you out and get your website moving into 2019.

Video Background

Video is huge right now! It has been growing in relevancy for years now and it has finally culminated in video backgrounds as an element of a website’s design. Videos make a statement, and really allow you to connect with a user in a matter of minutes. You can see an example of a site we created with a video background here. More and more people are going to be having video backgrounds now, so this is one trend that will be worth jumping on in 2019.

Micro-Interactions

One of my favorite 2019 website design trend has to be the rise of micro-interactions. These small animations are typically used on mobile platforms to ad subtle visual effects to a page. They are simple, and add an element of fun to your mobile site that users will remember!

Asymmetry

Symmetry is a thing of the past! People are gravitating towards broken grid or asymmetric designs, especially for their websites. While many designers still want more flat and minimal designs, these more striking and visually appealing designs are really making their mark in the design world.

LiveChat

Chat bots have been on the rise for a while now, but in 2019 you can expect for them to really take off. Having LiveChat on your website will not only help you more easily engage with your client base, but also allow them to feel more connected to you and get any questions answered in a timely manner.  If you need more information on the importance of LiveChat and how it can help explode your business, then you may want to check out this article.

3D Takes Over

Move over 2D, 3D images are here to take over the world of web design in 2019. Major companies are starting to use 3D rendering for their products and this trend will continue to advance in the coming year.

 

2019 will be the year for simple, user friendly web design. Aimed at a better user experience and personalized content, we can bet on seeing some significant advances in business and design. If you want to stay ahead of the game with these 2019 web design trends, talk to one of our expert designers today to launch your business forward in the coming year!

Did you know that 64% of online users are more likely to buy a product online after watching a video on social media?

Have you heard that over 50% of users claim to follow at least one online influencer?

This information along with a plethora of other online studies show that with the rise in the prevalence of social media usage for the average consumer, the benefits of utilizing social media as a marketing tool have grown exponentially.

Despite the overwhelming amount of evidence that having a social media presence is a must have for any business, there are still a few hold outs that don’t understand the need or have the desire to expand their business into the social media world. Many of these last few holdouts are even starting to convert though. When they ask “Why? Why do I need a social media presence?”… Truly, the answer is simple, yet multifaceted. The short answer is because you want to grow with the times… but if you want more detailed information about how social media will help you grow as a company, please keep on reading.

Connect With Your Client Base

With over 2.27 billion active monthly users on Facebook alone, the potential to connect with your clients and target audience on social media is ridiculous. Between Facebook, Instagram, Pinterest and Twitter the opportunities for connections are endless! Social media is the perfect place to really connect with your audience and humanize your brand. When you engage with your followers on social media, the stigma of “big faceless company” starts to dissolve and people begin to see the people behind the company. Social media makes people feel connected to people they have never met in person before… It created meaningful relationships with consumers and gives you a platform to share your company beliefs, values, and touching employee stories that will pull at the heartstrings of your client base.

Increase Brand Awareness

So you have an amazing product that you know will benefit humanity and sell like hot cakes…. The problem is no one is buying, what gives? Sometimes, having a great product just isn’t enough. If no one knows who you are, they aren’t likely to purchase from you. Social media is a perfect way to build brand awareness, which will in turn increase your overall sales. People want to know the company that they are purchasing from, they want to feel they can trust you, and by building a social media presence where you connect with your client base, you in turn increase your brand awareness.

Boost Your Sales

So you are connected, people are aware of your brand….Now it is time to boost your sales! Social media should be an integral part of your sales funnel. As I mentioned earlier, people are more likely to make a purchase when seeing a product in a video on social media, so make some videos to highlight your products! You can also begin utilizing paid ads on social media sites to further engage with your target audience. These ads tend to have higher reach, better targeting, and a higher ROI than many traditional ads and cost less than other online advertising.

Partner With Influencers

With the explosion of social media marketing and the influencer marketing boom, having a social media presence can help your brand connect with influencers. This will increase your reach and drive people to your site! I won’t dive too far into what influencer marketing is and why it is beneficial, but you can read all about influencer marketing here.

Reputation Management

Last but not least, social media can help you manage your reputation and properly manage potential crisis. Think about it, if something goes wrong, the first place people go now is to social media to complain. If you have a presence on social media, you can catch these complaints early on and nip them in the bud! This will show people that you care about your customers and fix any issues in a timely manner, which will endear people to you and your brand.

There are so many beneficial reasons to grow your social media presence for your business. Today’s society is going digital, and businesses must adapt and grow with the times. It is important to view social media as a tool you can use and not as something scary to run away from!

Why your business needs a social media presence


NetSource Technologies is an award-winning web design, hosting, e-commerce and consulting company that has been serving Ocala, FL and clients nationwide since 1995. Our design team specializes in creating custom websites for clients in every industry, from race cars, to RVs, to clothing stores. Other services include SEO optimization, content development, branding, and social media marketing. Visit www.netsourceinc.com for more information on our services. Does your business need help with its branding? Contact Us Here!

Every business needs to build their brand and it doesn’t happen overnight. However, there are several surefire ways to get your business’ branding going and in this article we will attempt to give you some ideas on how to get the ball rolling.

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