For any business nowadays, having an online presence is a must. Regardless of if your business is online or storefront, a professional looking and functional website is essential. However, building a great looking website without a search engine strategy is not going...
Local search engine optimization can help your business find its best new customers. Local SEO gets your business in front of potential clients who are already searching for your products or services nearby. Part of this strategy is the optimization of your Google...
Pay-Per-Click, or PPC, is a form of advertising where you pay each time your ad is clicked. PPC ads can be composed of text or images. Once turned on, your PPC ads will be displayed online until your set budget is reached. Potential customers link directly to a...
Google Business Profile, formerly known as Google My Business, offers businesses a way to present and manage their company across all of Google’s platforms. The business profile and the Google Profile Manager announced a name change along with some exciting feature...
Every so often, something comes around that drastically changes the world of digital marketing and web design. We’ve seen it in recent years with the iOS 14 update, ADA compliance, privacy laws restricting website tracking cookies, and now Core Web Vitals. Each of...
While online shopping has boomed over the past year or more, some eCommerce stores are still struggling to get inventory and meet buyer demand. Whether you sell creations of your own or order inventory from a supplier or manufacturer, the effects of 2020’s workforce...
