by Anthony Gilkes | May 3, 2023 | Digital Marketing, News
With data breaches and identity theft continually rising, more and more people are becoming aware of how critical it is to have personal information protected. According to a Pew Research study, 81% of Americans feel the risks outweigh the benefits when it comes to...
by Anthony Gilkes | Mar 21, 2022 | Paid Advertising, Search Engine Optimization (SEO)
Pay-Per-Click, or PPC, is a form of advertising where you pay each time your ad is clicked. PPC ads can be composed of text or images. Once turned on, your PPC ads will be displayed online until your set budget is reached. Potential customers link directly to a...
by Anthony Gilkes | Oct 1, 2021 | Digital Marketing, Search Engine Optimization (SEO), Strategy & Analytics, Website Development
Every so often, something comes around that drastically changes the world of digital marketing and web design. We’ve seen it in recent years with the iOS 14 update, ADA compliance, privacy laws restricting website tracking cookies, and now Core Web Vitals. Each of...
by Anthony Gilkes | Jul 12, 2021 | Digital Marketing, Strategy & Analytics, Website Development
In late 2020, Google Analytics 4 (formerly App+Web) came into the spotlight. Before, you needed Firebase to track mobile apps and Universal Analytics to track websites. The capabilities of both platforms were combined into Google Analytics 4 (GA4). However, this is...
by Anthony Gilkes | Jun 30, 2021 | Digital Marketing, Strategy & Analytics
Google Analytics 4, referred to simply as GA4, has entered the scene leading many to ponder why and whether it’s worth upgrading from Universal Analytics (UA). Even though GA4 looks identical in many ways to UA, it has key fundamental differences like solving privacy...
