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PPC Ads Remain Essential in Effective Online Advertising
Pay-Per-Click, or PPC, is a form of advertising where you pay each time your ad is clicked. PPC ads can be composed of text or images. Once turned on, your PPC ads will be displayed online until your set budget is reached. Potential customers link directly to a...
Social Media Marketing: Choosing the Right Platforms
Today, almost every business can benefit from some form of social media marketing. But with so many social media platforms out there, which ones are the right ones for your business? There are a few important things to consider. First, there are many platforms out...
The Benefits of Blogging for Your Business
In most instances, quality blog writing is one of the best additions you can make to your digital presence. The benefits of blogging include improvement of your website's SEO ranking and positioning your business as an industry expert. From nonprofits to large...
How to Use Pinterest for Your Business
If you’ve spent any time on the Internet in the last 15 years, you’ve probably heard of Pinterest. It is a fantastic place to discover new websites, ideas and products that will make you your life better! It can be used as a source of inspiration for a trip, a home...
Google Business Profile SEO Earns Local Customers
Google Business Profile, formerly known as Google My Business, offers businesses a way to present and manage their company across all of Google’s platforms. The business profile and the Google Profile Manager announced a name change along with some exciting feature...
Microsoft 365 Managed Plans: Easy and Convenient
When your business is looking for a convenient and complete email, application, and communication solution, a Microsoft 365 Managed plan is the perfect custom, convenient solution. Whether your business is bustling with a hundred or more employees, or you’re a smaller...
What Are Google Core Web Vitals: Easy Version
Every so often, something comes around that drastically changes the world of digital marketing and web design. We’ve seen it in recent years with the iOS 14 update, ADA compliance, privacy laws restricting website tracking cookies, and now Core Web Vitals. Each of...
Bad Online Reviews: How to Respond and Why
The sense of accomplishment and pride in your business is unmatched. This is especially true when a customer leaves a good review about your business online. But, with all the great reviews your business receives, there are bound to be some bad ones in the mix....
Website Changes: What Will Break Your Site
Did you know simple, everyday website changes or updates to your business site could break it, costing you money? Updating text, adding images, and even making minor changes to your content can negatively affect user experience, causing website visitors to flee your...