Why You Shouldn’t Go Tagless

URL tagging is a very important part of tracking the performance of your Google Ads and can help you determine which ads and keywords are giving you the best (and worst) ROI. What is URL tagging? URL tagging adds parameters to the end of your ad’s destination...

PPC Minute: Average Position

What is Average Position? A statistic that identifies the spot where your ad ranks on average for the date range selected. To get Google’s definition and more complete details, see their help page. How is it calculated? For the ad and date range selected, the ad...