Why It’s Important to Claim Your Facebook @UserName on Your Business Page

Facebook Username and Business Page Basics

Every business should have a Facebook Business Page. It allows people to find your business online, share your content, post reviews and become loyal customers. Facebook Pages also appear on search engine results, so your business can fill some of the top spots on Google results.

Your Facebook @UserName

When you set up your new Facebook page you are given the opportunity to create a page @username. Don’t not ignore this step. Having an appropriate @username for your page can make it easier for people to find your business and tag your business in their posts.

Your Facebook username should be simple and straightforward. Ideally, it should be a name that clearly says who you and your business is. For example, an appropriate name would be @NetSourceInc — plain and simple. You want people to easily be able to search for you and using an obvious, straightforward name is one of the best ways to do that.

Why is choosing an @username so important? Because that name allows people to search and find your business easily. If you make it hard for people to find your Business Page, they will eventually give up and follow your competition and their products.

Another reason to have a good Facebook username is that it’s easy for people to tag you in their posts and link to your Facebook page. Without an appropriate @username people may not be able to tag you. When people tag your business on their own page, that becomes free exposure to their friends and family. It’s not an opportunity you want to miss out on!

woman working on her laptop while on her Facebook profile

A third reason for having a good @username is that your business will rank better in searches. When people search for your business, they are more likely to see your page at the top of the search results if your page is complete. It is important to know that your @username will create a custom Facebook URL. For example, facebook.com/NetSourceInc will take you directly to our page. Without a @username your Facebook URL will be a bunch of numbers at the end, which isn’t so easy for someone to search.

Additionally, Facebook’s algorithm will promote a Business Page that is filled out and active over ones that aren’t. Facebook is more likely to show your page in suggestions and search results if you are using the platform well, and you have a high-quality account.

If you’re in your Facebook Business Page and you see the words “Create Page @Username” under your business name, take a moment to pick an appropriate name. All you have to do is click on the words “Create Page @Username” and it will walk you through the simple, 2-second process.

Whether you need setup assistance or help managing your account, NetSource’s team of social media experts is here to help! We offer organic Facebook management and Facebook Ads management. Whatever you need help with, let us know!

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