by Matt Foster | Jul 6, 2017 | Website Development
As the owner or administrator of a WordPress-based website, one of the important things you need to keep in mind is that the software powering your site isn’t a static creation that you can just forget about after the initial installation. WordPress – and...
by Matt Foster | Mar 5, 2014 | Strategy & Analytics
Let’s suppose for a moment that after reading my last blog post, you’ve decided that your website (or pay per click ads) would deliver more value if you did some A/B testing to decide what worked best. Great. Now all you have to do is figure out what comes...
by Matt Foster | Jan 27, 2014 | Strategy & Analytics
Deciding exactly what to do with your business’ online marketing can be a real challenge. Let’s say, for example, that your website gets plenty of traffic but you don’t think it’s bringing in as many customers as it should. The site is...
by Matt Foster | Mar 15, 2013 | Strategy & Analytics
After putting in place a well-developed marketing plan and generating traffic to your landing page or website, the next step is to turn your online prospects into customers. Improving your online conversion rate is a two-part process. Improve targeted traffic Before...
by Matt Foster | Mar 1, 2013 | eCommerce
When you launch a new E-commerce web site above all else there is one thing you need to be ready to face: Customers. That might sound like a “Duh-uh” comment, but not every E-commerce operator is as prepared as they should be when their new store goes...
