by Anthony Gilkes | Jul 12, 2021 | Digital Marketing, Strategy & Analytics, Website Development
In late 2020, Google Analytics 4 (formerly App+Web) came into the spotlight. Before, you needed Firebase to track mobile apps and Universal Analytics to track websites. The capabilities of both platforms were combined into Google Analytics 4 (GA4). However, this is...
by Anthony Gilkes | Jun 30, 2021 | Digital Marketing, Strategy & Analytics
Google Analytics 4, referred to simply as GA4, has entered the scene leading many to ponder why and whether it’s worth upgrading from Universal Analytics (UA). Even though GA4 looks identical in many ways to UA, it has key fundamental differences like solving privacy...
