by Admin | Dec 19, 2014 | Paid Advertising
Google recently added Callout extensions to it’s every growing list of ad extensions. To read about other AdWords extensions, see my previous blog post on this subject. Let’s take a look at Callout extensions in more detail. What is a Callout Extension? A...
by Admin | Dec 19, 2014 | Paid Advertising
AdWords Ad Extensions, as their name suggests, extend your ads by including additional details about your business along with your ad. As we’ll see in this article, using ad extensions is very important in helping your ads rank high in the search results page....
by Admin | Nov 3, 2014 | Paid Advertising
What Is It? The Quality Score is a number from 1-10 that is assigned to each keyword in a Pay-Per-Click (example: Google AdWords) campaign. The Quality Score is about relevancy; it assesses the quality of the relationship between the ad copy and landing page and the...
by Admin | Oct 27, 2014 | Paid Advertising
What Is It? The highest amount you are willing to pay for a click on your pay-per-click ad for a particular keyword. Important Caveat The value you set for your Max. CPC is not necessarily, and in most cases is not, the amount you will actually pay for a click on your...
by Admin | Oct 13, 2014 | Paid Advertising
Google AdWords accounts have many options for advertising your product and services. One of the first things you’ll need to consider is what type of campaign (or campaigns) you would like to run. It’s important to understand the differences between the various...
