by Anthony Gilkes | Mar 21, 2022 | Paid Advertising, Search Engine Optimization (SEO)
Pay-Per-Click, or PPC, is a form of advertising where you pay each time your ad is clicked. PPC ads can be composed of text or images. Once turned on, your PPC ads will be displayed online until your set budget is reached. Potential customers link directly to a...
by Tori Petry | Apr 4, 2021 | Digital Marketing, Paid Advertising
With all the different ways out there to spend marketing dollars, you’ve probably wondered if it’s worth it to invest in pay-per-click ads, or PPC for construction companies. While there are plenty of ways to improve your online presence as a contractor, we’d argue...
by Admin | Oct 24, 2016 | Strategy & Analytics
URL tagging is a very important part of tracking the performance of your Google Ads and can help you determine which ads and keywords are giving you the best (and worst) ROI. What is URL tagging? URL tagging adds parameters to the end of your ad’s destination...
by Admin | Oct 20, 2016 | Paid Advertising
What is Average Position? A statistic that identifies the spot where your ad ranks on average for the date range selected. To get Google’s definition and more complete details, see their help page. How is it calculated? For the ad and date range selected, the ad...
by Admin | May 26, 2016 | Social Media Marketing (SMM)
An effective marketing campaign takes time to build, a lot of data, and near perfect execution. The online marketing world is more competitive than ever, with hundreds of businesses competing for the same customers. A Google AdWords campaign has become a necessity for...
