by Admin | Jan 23, 2023 | Social Media Marketing (SMM)
The ability to track your analytics on your website gives you a lot of information about what is and isn’t working for your business. Which pages are getting the most traffic? How have changes to your website affected your overall traffic? Google Analytics is...
by Matt Foster | Mar 5, 2014 | Strategy & Analytics
Let’s suppose for a moment that after reading my last blog post, you’ve decided that your website (or pay per click ads) would deliver more value if you did some A/B testing to decide what worked best. Great. Now all you have to do is figure out what comes...
by Matt Foster | Jan 27, 2014 | Strategy & Analytics
Deciding exactly what to do with your business’ online marketing can be a real challenge. Let’s say, for example, that your website gets plenty of traffic but you don’t think it’s bringing in as many customers as it should. The site is...
by Matt Foster | May 7, 2012 | Search Engine Optimization (SEO)
When you start looking through all of the statistics regarding your website, it can be hard to sort out what’s important from what’s merely interesting. Web stats reporting packages can confront you with a staggering variety of reports. There are as many...
by Matt Foster | Apr 19, 2012 | Strategy & Analytics
Contrary to what some people might think, website statistics were not invented by the Brothers Grimm. They’re not fairy tales, nor are they numbers pulled out of thin air by College Johnnies who want to show how smart they are. Website statistics are built on...
