Suppose, for a moment, that you’ve decided your business needs to have an official social media policy. Now you’ve got to figure out what your brand-new policy should include.
Details of the policy will differ a bit depending on whether or not your company uses social media for marketing and/or customer relations. Regardless, as I outlined in an earlier post, your policy needs to define acceptable and unacceptable types of online conduct as specifically as possible. […]
If your business has more than a handful of employees, you need to consider establishing a social media policy.
Do you actively promote your business through social media? If so, then it’s critical to consider creating an acceptable use policy for your employees. They need to know how they’re expected to represent your business online during working hours. […]
So you have a top-notch idea for E-commerce. You even have a well-considered business plan. Here’s a technical question for you: How are your customers going to pay you?
It sounds like a silly ‘small picture’ question, I know. But it’s really one of the most important and most problematic details your brand-new E-commerce project may encounter.
If you’ve got a good idea for an E-commerce web site, chances are you’ve used somebody else’s E-commerce site at some point in the past. If you paid by credit card, you’re familiar with the online payment process from the user’s side of things. But building that functionality into your own web site requires a bit of planning and some critical decision-making well in advance of your ‘go live’ date. […]
The NetSource design team is proud to announce the launch of www.mossbuildinganddesign.com, a new website for Moss Building and Design, a northern Virginia contractor that specializes in remodeling services.
Moss Building and Design is a family-owned business that has established a reputation for excellence in remodeling additions, kitchens, bathrooms and basements throughout northern Virginia. The company’s new website features information about all of their home remodeling services as well as an extensive portfolio of their completed projects. […]
Getting your new E-commerce store up and running is only half the fun. Once that’s done – then you’ve got to figure out how to efficiently run your store in order to maximize your bottom line.
Very little of it qualifies as rocket science. In fact, most of it is nothing more than running to ground a bunch of little issues – any one of which can cause endless headaches for your new enterprise. As with most things business, what you’ll soon discover is that the devil is in the details. […]
Ocean RV Center, of Ocean View, Delaware, has launched a new website using NetSource’s exclusive dealer website content management system, EZ-Site. The new website allows site visitors to browse the company’s inventory of new and used RVs, and also presents information about the company’s parts and service department. […]
There are many different ways to build a successful E-commerce business, but they all have one thing in common.
I don’t mean ‘just’ happy customers. I mean customers who will come back to your web site and purchase from you again. It’s not a revolutionary discovery. A lot of books and articles have been written on the same general business theme: Customer satisfaction means nothing; customer loyalty means everything. […]
Topps Trailer Sales and Service, of Bossier City, LA, has launched a new website using NetSource’s exclusive dealer website content management system, EZ-Site. The new website allows site visitors to browse the company’s inventory of new and used trailers, and also presents information about the company’s parts and service department. […]
We have all seen these new little bar codes invading all forms of printed and online marketing materials. QR (Quick Response) codes are a two dimensional bar code originally developed by Denso Wave (a subsidiary of Toyota) in 1994 to track vehicles during manufacturing. They can hold a relatively large amount of data and can be scanned at high speeds. In terms of practical marketing use, they have proven somewhat underwhelming in the United States, but I believe with a little style tweak via Adobe Photoshop, QR Codes can be a nice addition for re-enforcing your branding efforts. Keep in mind that 50.4% of the US population now has a QR Scanner in the form of a smartphone on them at all times (Source: http://blog.nielsen.com/nielsenwire/?p=31688). […]