Social Distancing…The Impact on Your Business

It’s the first in what will be a series of helpful videos for dealership marketing. A good portion of the presentation addresses social distancing and its impact on businesses. I go into how this new phenomenon will propel businesses toward providing a more robust digital engagement for customers.

Coronavirus, Social Distancing & Your Business

Covid-19 has accelerated the need for more in-depth digital content for shoppers. This means providing a much more robust array of content as well as the way that content is communicated (visually and audibly in addition to text).

For businesses, I’ve been advocating for more than just, what I refer to as, “Buy or Goodbye” types of engagement for a long while. “Buy or Goodbye” applies to delivering content exclusively focused upon the sale of your services or products (including things like specifications and product descriptions). If you still aren’t clear on what this means, then this webinar is definitely worth seeing.

The current situation, with Coronavirus, should make clear that prospects will be thirsty for more elaborated digital content. We believe that if businesses do not adjust their approach to marketing and sales, they risk relevancy to shoppers. Shoppers will seek content providers (websites) that address and help them determine the best solutions. In light of “social distancing”, they will avoid physical engagement even more than they have in the past.

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