Oct 18, 2018

What Makes An Aesthetically Pleasing Website

5 aesthetically pleasing website elements

When it comes to creating a website for your business, there are numerous things that must first be taken into account. Not only do you need to provide valuable information for your consumers, you also need to make sure that your website is aesthetically pleasing. Websites that are not pleasing to the eye will detract from the user experience and usually lead to people leaving your site rather quickly. In order to ensure a pleasant user experience, make sure you are implementing these 5 aesthetically pleasing website elements.

Usability

First and foremost, you want to make sure that your website is user friendly. This means having clear navigation menu with everything the user needs basically handed to them on a silver platter. Users don’t want to have to search all over your site to find what they came looking for. Some of the key elements to showcase and make easy to find are your “Contact Me” and “Help” type pages. If a potential customer wants to speak with someone but can’t easily find your contact information, they may just leave and search out one of your competitors.

Color

The colors used in your website can drastically either improve or ruin the user’s experience depending on how you have it set up. Too many bright colors and colors that don’t pair well together can really be a detriment to your website aesthetic. You want to use color wisely and strategically. Use the same select colors throughout your whole site, and have them match with your company logo to ensure complete branding. Some colors tend to inspire different feelings in individuals as well, such as red is commanding, blues and greens tend to be calming colors, and yellow tends to inspire cheer. So use your colors wisely, and maybe inspire your users through the use of color in advertising.

Pictures and Graphics

No one wants to look at a visually boring site. The use of¬†high quality¬†photos and graphics can truly enhance the user experience. Now, don’t take this as “pack the site full of beautiful photos”…. remember, too much of a good thing can be a bad thing. When using photos and graphics, make sure they are (1) clear and (2) beneficial. It is highly recommended that you make use of original photography if all possible as opposed to using stock imagery. If you can afford it, hire a professional photographer to take shots for you. This shows a unique side to your business, and makes it more personal, which users love.

White Space

White space is really undervalued when it comes to website design. So many people feel like every aspect of the site has to be packed with visual stimuli, but in reality this can lead to user fatigue and lead to them wanting to leave the site sooner than they would have. White space gives the eye a break and allows the brain to process the information without becoming over stimulated. Make sure your users have a chance to consume the important information, without being overwhelmed by too much “fluff”.

Your Text

Finally, you want to make sure your text information is clear and well organized. For one, make sure you are using an easy to read font. Those script fonts can be beautiful, but can also be difficult to read on certain screens. You also need to make sure your information is divided up to make it easier to consume. For example, use headings such as H1, H2, H3… in order to divide up your content so that it isn’t one big block of text. Studies have shown that a vast amount of people will simply scan headings for what they are interested in as opposed to reading all of the text. So make all of the important information easy to find and easy to read.

No matter if you are creating a website for the first time, or updating one you already have, these 5 simple tips can easily make your website much more aesthetically pleasing, which will lead to higher customer retention rate and an increased sense of value added to your business.

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