Now that you’ve had some success with the basics of making a video for your website (you are using my Tips for Online Video That Sells, right?), you’re no doubt impatient to absorb some additional pointers that will make your videos even more useful. You still won’t quite be ready to take your clips to the Sundance Film Festival, but even small improvements can give your online videos more selling power. […]

Search for the term “bounce rate” on the Internet, and you can find any number of very technical explanations. Some of them even include a nifty mathematical formula or two. But as a business owner, here’s all you should really care about: Bounce rate is basically a measure of the percentage of visitors to your website who take one quick look and run away screaming. […]

Most business owners have heard the old saw: Marketing is the gas that makes your business go.

If consumers don’t know who you are and what you do, they can’t do business with you. Simple enough, right? But let me ask a follow-up question: What kind of gas mileage are you getting from your marketing? Don’t take a guess; speculation won’t do. Unless you want to risk a lot of wasted money, you need the hard numbers. […]

The NetSource design team is pleased to announce the launch of www.seppalacorp.com, a new website for Seppala Corporation, one of Florida’s premier luxury home builders.

The new site provides a comprehensive set of tools for Seppala Corporation to quickly communicate with both vendors and clients. Netsource’s experienced design team developed the site to compliment Seppala’s portfolio of luxury waterfront estate homes and commercial projects, while supplying strong search engine optimization to promote the company’s presence in the highly competitive luxury home building market. […]

The proliferation of small, inexpensive video cameras, coupled with the ease of online video sharing, has made wildly gyrating, poorly composed videography with garbled sound commonplace in the public eye. But just because people have seen a lot of poor video doesn’t mean they like it.  Bad video is often good for a laugh, but it’s not going to sell much of anything. […]

Search engines love good text content, so why do so many website owners and their web designers devote so little effort to creating the words that will represent them on the Internet? Creating text content that works for your website takes some time, and even more thought. A few elemental mistakes can negatively impact the quality of your text, both in the search engines and in the eyes of your customers. […]

It’s one of those silly myths of cooking. Throw a pasta noodle at the wall; if it sticks, it’s done.

You don’t even have to be addicted to the Food Network or the Cooking Channel to know that just isn’t true. If a noodle sticks, it usually means nothing more than you just threw a wet noodle at the wall. Since pasta gets gummier the more it cooks, it might even mean your pasta is over-cooked. […]