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Structured Data Can Get Complicated
Over the past couple of months, I've written several posts about structured data markup and the increasing importance of building machine-readable context and descriptions into content that's created for the web. Structured data is already used by the major search...
Beware the back alleys of E-commerce
Spend some time surveying a variety of E-commerce sites (without spending money on them, that is...), and chances are you'll come across some sites that offer name-brand gadgetry at incredibly good prices. Sites like these often sell items such as air-conditioning...
Who’s minding the store?
Just like a bricks-and-mortar store needs somebody behind the counter, an E-commerce web site requires somebody behind the scenes to make things run smoothly. Your E-commerce site is never going to be a fire-and-forget operation. Somebody has to process the orders....
Is your website friendly to local search?
For the average small business website, which type of search results are the most important? Maybe a better way to phrase that is: Where are your customers? If you run a restaurant in Ocala, are you going to get more customers from Summerfield, or from Hahira, GA?...
Microdata markup and the bottom line
In last week's blog post, I wrote about structured data markup. That brings up the question of why you might want to consider adding some elements of this markup vocabulary to your website's code. I've read a few articles in prominent, non-technical publications that...
Structured data markup provides improved search results
If you're very observant, or if you just spend a lot of time poking at Google or Bing, over the last year or so perhaps you've noticed that the search engines are returning results that are a lot more informative than they used to be. "Old" style search are familiar...
Overcoming the killer Penguin
Back in April, Google released a new major update to its search algorithms under the project name "Penguin". The update didn't cause the same amount of chaos and panic that followed the 2011 Panda update, but it still took a big bite out of the search ratings for a...
Make your domain name search a little easier
Back when the Internet was a lot younger -- say around 1998 or so -- great domain names were still pretty easy for a website owner to come up with. Unless your business had a really common name, you could probably buy a domain that matched, or at least matched closely...
A bit of DIY SEO just takes persistence
Nearly everyone who owns a website wants to see it perform better in the search engines. Good search results are especially critical for business websites that are expected to generate leads or produce e-commerce sales. Unfortunately, a lot of business owners give up...