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More Tips for Online Video That Sells
Now that you've had some success with the basics of making a video for your website (you are using my Tips for Online Video That Sells, right?), you're no doubt impatient to absorb some additional pointers that will make your videos even more useful. You still won't...
Boing! Reduce Your Website’s Bounce Rate
Search for the term "bounce rate" on the Internet, and you can find any number of very technical explanations. Some of them even include a nifty mathematical formula or two. But as a business owner, here's all you should really care about: Bounce rate is basically a...
How to Wreck Your Search Rankings in Four Easy Steps
Poke around the NetSource blog here for long enough, and you're bound to bump into a number of posts about search engine optimization . Search the big, wide Internet and you'll find even more information about it. A lot of people think SEO is pretty important. You...
By the Numbers: Quantify Your Marketing
Most business owners have heard the old saw: Marketing is the gas that makes your business go. If consumers don't know who you are and what you do, they can't do business with you. Simple enough, right? But let me ask a follow-up question: What kind of gas mileage are...
Tips for Online Video That Sells
The proliferation of small, inexpensive video cameras, coupled with the ease of online video sharing, has made wildly gyrating, poorly composed videography with garbled sound commonplace in the public eye. But just because people have seen a lot of poor video doesn't...
Checklist for the Aspiring E-Commerce Owner
In a previous post, I pointed out that E-commerce is real business. If you're an aspiring E-commerce owner, that means you need to do many of the same things as a "bricks and mortar" startup. Write (and execute) a business plan, secure your suppliers, budget your cash...
Five Tips for Better Online Text Content
Search engines love good text content, so why do so many website owners and their web designers devote so little effort to creating the words that will represent them on the Internet? Creating text content that works for your website takes some time, and even more...
Your Advertising Dollars Aren’t Spaghetti
It's one of those silly myths of cooking. Throw a pasta noodle at the wall; if it sticks, it's done. You don't even have to be addicted to the Food Network or the Cooking Channel to know that just isn't true. If a noodle sticks, it usually means nothing more than you...
E-Commerce Is Real Business
If you're new to the universe of E-commerce, there's a Big Secret that you need to know. The night before you launch your E-commerce website, a squad of specially trained gremlins will break into your office and steal your Easy Button. It doesn't matter where you hide...