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A Better Way to Track Website Performance
Keyword ranking has long been a method used for determining how well your website is performing in the search engines for a specific term. Although this used to be a great tactic, things have changed. Search Engines, Google in particle, have been encrypting more and...
SEO Best Practices – White Hat vs. Black Hat Tactics
If you want your site to perform well in Search Engines, the best practices to follow are known as White Hat. White Hat marketing is when you put the time and effort and use integrity to create a website that your potential audience will find useful; nothing more,...
Tutorial: Creating LinkedIn Ads
Have you considered using LinkedIn as a way to promote your business? LinkedIn is an emerging network for business professionals to connect and share ideas. What’s great about using LinkedIn to advertise is that you can target specific industries, job titles, and...
Email Marketing Dos and Don’ts
Unless you've been under a rock for the past 15 years, you know that email has become a very prominent marketing tool for businesses. The reason? It works! Compared to all other online marketing methods, email consistently delivers the best click-thru and conversion...
The blinding science of A/B testing
Let's suppose for a moment that after reading my last blog post, you've decided that your website (or pay per click ads) would deliver more value if you did some A/B testing to decide what worked best. Great. Now all you have to do is figure out what comes next. If...
What “mobile” option should you choose for your website?
If you haven’t started considering a mobile website, now is the time. Smart phone technology and usability has increased, which has led to traffic from mobile devices to increase dramatically over the past few years. Your site can see traffic as high as 50% from...
QR Codes: 7 Tips for Success
QR Codes are cropping up everywhere - in magazine ads, posters, product packaging, how-to books, DVD and Blu-Ray extras and more. But for every great use of QR Codes in online marketing strategies, there are 10 poorly conceived and executed QR Code disasters. Here...
Why Your Company Needs a Mobile Site
Even a person who doesn’t stay up to date on internet trends has probably heard that mobile usage has exploded. Technology has grown so much that our mobile devices and tablets have the same functioning capability as a laptop or desktop computer. We as a country have...
Clicks and Impressions and Ad Groups, Oh My!
Pay-per-click (PPC) campaigns come with a lot of jargon that isn’t always readily understandable. Getting an understanding of this terminology is critical to ensuring that you can get a clear picture of how your PPC campaigns are impacting your business. In this...