NetSource Blog

NetSource Technologies is an award-winning web design, hosting, e-commerce and consulting company that has been serving Ocala and clients nationwide since 1995. Visit our web site at www.netsourceinc.com for more information on our services and to view additional client websites.

If you want your site to perform well in Search Engines, the best practices to follow are known as White Hat. White Hat marketing is when you put the time and effort and use integrity to create a website that your potential audience will find useful; nothing more, nothing less.  There are no skip the lines or get out of jail free cards; if you want your site to rank well, you need to make sure you are following White Hat SEO best practices. [click to continue…]

Have you considered using LinkedIn as a way to promote your business? LinkedIn is an emerging network for business professionals to connect and share ideas. What’s great about using LinkedIn to advertise is that you can target specific industries, job titles, and companies by size. You can also narrow it down by location. Not sure if LinkedIn is right for your company? Check out this article that explains popular social media platforms and what companies will benefit the most from having those platforms. Here is a quick run through of creating your first LinkedIn Campaign. [click to continue…]

Unless you’ve been under a rock for the past 15 years, you know that email has become a very prominent marketing tool for businesses.  The reason? It works!  Compared to all other online marketing methods, email consistently delivers the best click-thru and conversion rates.

Here are some tips to help you get the best results from email marketing.

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Let’s suppose for a moment that after reading my last blog post, you’ve decided that your website (or pay per click ads) would deliver more value if you did some A/B testing to decide what worked best. Great. Now all you have to do is figure out what comes next. [click to continue…]

What “mobile” option should you choose for your website?

March 3, 2014

If you haven’t started considering a mobile website, now is the time. Smart phone technology and usability has increased, which has led to traffic from mobile devices to increase dramatically over the past few years. Your site can see traffic as high as 50% from mobile devices, especially if you are using any type of [...]

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QR Codes: 7 Tips for Success

February 27, 2014

QR Codes are cropping up everywhere – in magazine ads, posters, product packaging, how-to books, DVD and Blu-Ray extras and more.  But for every great use of QR Codes in online marketing strategies, there are 10 poorly conceived and executed QR Code disasters.  Here are 10 tips to make sure your QR codes are most [...]

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Why Your Company Needs a Mobile Site

February 25, 2014

Even a person who doesn’t stay up to date on internet trends has probably heard that mobile usage has exploded. Technology has grown so much that our mobile devices and tablets have the same functioning capability as a laptop or desktop computer. We as a country have become so dependent on our cellular devices that [...]

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Clicks and Impressions and Ad Groups, Oh My!

February 23, 2014

Pay-per-click (PPC) campaigns come with a lot of jargon that isn’t always readily understandable. Getting an understanding of this terminology is critical to ensuring that you can get a clear picture of how your PPC campaigns are impacting your business. In this article I will review the key terminology you may see when viewing PPC [...]

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Your Quality Score Could Be Costing You. Big Time.

February 16, 2014

If you are advertising using Google’s AdWords (or pretty much any online advertising software) you may or may not be aware of what Quality Score is or why it matters. In a nutshell, Quality Score is a number between 1 and 10 and it is a key factor in determining the position of your ad [...]

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Team Profile: Caleb McElroy

February 13, 2014

1.    What is your name? Caleb McElroy 2.    When is your birthday? February 14th

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What Social Media Network is Right for Your Company?

February 10, 2014

Are you struggling with whether your company should be on social media? Are you afraid that you are missing opportunities, so you’ve create a company account on every social media platform out there? This article will hopefully shed some light on the best social media platform for your company. This article will explain the top [...]

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Eliminate the guesswork with A/B testing

January 27, 2014

Deciding exactly what to do with your business’ online marketing can be a real challenge. Let’s say, for example, that your website gets plenty of traffic but you don’t think it’s bringing in as many customers as it should. The site is informative and it looks nice — hey, there’s even a call-to-action featured prominently [...]

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