Woman using Instagram app on Apple's iPhone 6

It’s no surprise that social media platforms such as Facebook and Twitter are an important part of a business marketing plan, however many businesses overlook the important role Instagram plays in that marketing plan.

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budgeting

Honestly, this is probably my least favorite blog article to write in this blog series on Business Website Success.  This is because, unless I’m talking to you about your specific website project, it is impossible to actually provide accurate pricing for you.  Everything we do, and this is the case with most professional website development firms, is custom built. […]

Photographer at location shot

In the social media ruled world we live in today, the use of quality imagery has become a necessity for any business with hopes of being successful. Some of the most popular sites that offer a means to spread information about your business operate mostly if not totally with the use of images. Platforms like Instagram, Pinterest, Snapchat, and Facebook offer users the ability to add images to posts. Looking at how successful these companies have been and are currently, there must be something to incorporating this feature.

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smart city and smart phone application using location information, hand hold smart phone, vector illustration

Darts in bull's-eye

Incorporating location intelligence into your marketing can drastically drive up results by getting your business and its message out to the right audience at the right time. When you know how to use geomarketing in an effective way, you build trust with your consumers and can easily provide them with the information they need. One form of geomarketing is local listings. these are the free business listings from sites like Google, Yelp, YP, etc. It is important for you to claim your business listings. Here’s why:

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Live Chat

How your business handles customer service is paramount to your success – and your customers’ if you’re a B2B business. There are so many tools and systems available in the customer service realm to consider when deciding how your team will service customers. One tool to consider is an online live chat function. Here are five reasons you should consider utilizing live chat on your website. […]

So you finally got your website up, running, and ready for client/customer interaction but what comes next? Many people think you just stop there and let the website do its magic. However, one of the best things you can do to increase customer interaction and referrals is to add videos to your website yet many find the idea a daunting one. I am here to tell you that it does not have to be hard at all and, in fact, it can be quite a lot of fun too. So here are five ideas to get you started. […]

Social media concept jigsaw piece reading marketing, networking, community, internet etc

Over the years Facebook has become a staple in the daily lives of most Americans. In that time, Facebook has made a wide variety of updates and changes to meet the needs of its users. With such a large portion of the population using Facebook, it has become a must to use this tool to reach more potential customers for your business. For a long time, users were creating “pages” for their businesses that were actually Personal Accounts, and using them to gain traction in the online market. As more users created these sorts of pages, Facebook took notice and began to guide them towards the use of a tool that better catered to a business’ specific needs rather than the workarounds that they had been using. While some businesses try to hold on to the idea that using a personal page for business is better, Facebook has taken a more aggressive stance against this, saying “It’s against the Facebook Terms to use your personal account to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don’t convert it to a Page.” (Facebook.com/help). Keeping this in mind, we will go over some of the other differences between the two types of accounts and show why you should choose to create a Business Page for your online marketing needs. […]

Image of a computer screen showing an update ready to install.

As the owner or administrator of a WordPress-based website, one of the important things you need to keep in mind is that the software powering your site isn’t a static creation that you can just forget about after the initial installation. WordPress – and the plugins and themes that enhance WordPress – are dynamic pieces of software that are continually being upgraded and improved. Here are three of the most important reasons for keeping all of your WordPress software up to date.

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