amp
Jan 18, 2017

Making Sense of AMP

Accelerated Mobile Pages, AMPs, is an initiative to build “mobile optimized content and have it load instantly anywhere.”  These pages adhere to strict guidelines set forth by Google and are essentially stripped down versions of a normal webpage designed for one purpose, speed. Because of the stripped functionality, the use of AMPs are still limited to content pages such as news articles and blog posts but can still see major benefits when used appropriately.

Optimized Pages that seem to load instantly on mobile devices

Studies show that mobile users typically abandon a website if it takes longer than 3 seconds to load thus the main benefit of AMP is speed, being to load up to 85% faster than non-AMPs. This will enhance user experience immensely as content will be delivered to users at lighting speeds.

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www.leighannesloft.com Mobile Ecommerce Website

www.leighannesloft.com Mobile Ecommerce Website

 

The Client: Leigh Anne’s Loft

How We Helped: Website Redesign with Adaptive Mobile Development, Ecommerce Platform Switch from Shopify to ProductCart, Email Marketing, and Social Media Management (including paid Facebook and Instagram)

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Mountain & Sackett
Mountain & Sackett

www.mountainandsackett.com Responsive Mobile Ecommerce Website

 

The Client: Mountain & Sackett (Mane Enterprises)

How We Helped: Website Redesign with Custom Mobile Development, Ecommerce Platform Upgrades, Email Marketing and Facebook Ad Marketing

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Woman with loudspeaker

If you’ve ever been in charge of your company’s website (or are considering having a site built), you know that there are some industry terms that designers, developers, and consultants throw around. If you’re not a techie, you might sometimes feel like your web designer is speaking a foreign language. Sometimes you might recognize a buzz-word you heard on the news or read about in a business journal. Sometimes, these are technical terms that just go with the terrain. All of them are necessary for you to understand though – to make sure you get the most out of your site and your service providers. […]

Before we dive in, lets test your knowledge!

Woo, glad we got that out of the way! Now if you read any of the articles above or have browsed the internet in the past, oh let’s say 2 years, chances are you’ve heard about the seismic shift of consumer device usage from desktop to mobile. In response, Google has been announcing big changes left and right, starting with the Mobile algorithm update, dubbed “Mobilegeddon,” continuing at the Google Summit and more recently the upcoming split of the search index into the mobile index and desktop index. So how do we take advantage of these changes in 2017?

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Audience Retargeting

Retargeting – also know as remarketing – is a powerful online marketing tool. You’ve probably heard the term, but maybe you’re not quite sure what it is, and whether it is something you should be doing (the answer is likely YES!). So let’s take a look at retargeting, how it is done, and the benefits to your bottom line.

Audience Retargeting

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First, what is SEO? Check out our blog article on “What is SEO and why it matters.”

Read our “Comprehensive Guide to Building your Business Presence Online” to learn about all the services you should use to maximize your marketing presence.

Now let’s talk about the huge announcement from Google:

Mobile Search Index Prioritized over Desktop Search Index

Big changes are coming to Google across all their services and at the forefront is the push to a mobile-first world. At the recent Pubcon in Las Vegas, Gary Illyes announced a major change to the Google Search Index: Mobile & Desktop will be separated into 2 different indexes and the mobile index will take priority over the desktop index.

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Pinterest-logo

Pinterest should be one of the top contenders as a marketing avenue for your business.

According to Salesforce, which has access to Pinterest’s user data, Pinterest accounts for approximately 23% of social media-inspired sales. Assuming your target market fits Pinterest’s demographic (70% female, average age of 40), here are 17 ways to use the service to promote your business in 2017 (and beyond).

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