Alushta, Russia - September 1, 2015: Man hand with Apple Watch and app social networking service Twitter on the screen. Apple Watch was created and developed by the Apple inc.

Part of being successful in any business is staying ahead of the competition. Technology is constantly developing and it can be difficult to keep up with the latest trends in website development, social media platforms, digital marketing strategies, and more. There are many great resources for staying informed on best practices for your business that can be found in all forms, from podcasts and blogs, to newsletters and e-books. However, business owners are busy folks, and it can be hard to carve it large portions of the day to read long articles or listen to an hour podcast. For those of you who are always on the go, try following these 10 Great Twitter Accounts to keep you informed and aware of the latest news, advice, online tips, and strategies for your business. […]

Mobile is critical to your online success. Not simply whether you have a mobile website or not, but how well does it perform, how easy is it to use, how quickly does it download, and how good does it look? Mobile websites and online commerce have grown rapidly in the last few years.  With such rapid growth, some of the buzzwords and definitions have gotten a little fuzzy. Specifically, what the heck is the difference between a responsive and an adaptive website? Is there a difference? Which one do I need? […]

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The NetSource Technologies’ design team has just launched a new, redesigned website for Archifence, Inc., a company that specializes in commercial and residential horse farm development. Projects range from a residential fence job to converting raw land into a large site-plan for training. Archifence, Inc. plans each development project around the smallest details of horses such as their safety, comfort and stress levels. For over 13 years Archifence, Inc. has been attending to clients in the Florida area but its previous website was outdated and not designed for optimum user experience. NetSource Technologies web experts built a custom design that enhances the brand and is easier for users to navigate through on a desktop or mobile device. […]

amp
Jan 18, 2017

Making Sense of AMP

Accelerated Mobile Pages, AMPs, is an initiative to build “mobile optimized content and have it load instantly anywhere.”  These pages adhere to strict guidelines set forth by Google and are essentially stripped down versions of a normal webpage designed for one purpose, speed. Because of the stripped functionality, the use of AMPs are still limited to content pages such as news articles and blog posts but can still see major benefits when used appropriately.

Optimized Pages that seem to load instantly on mobile devices

Studies show that mobile users typically abandon a website if it takes longer than 3 seconds to load thus the main benefit of AMP is speed, being to load up to 85% faster than non-AMPs. This will enhance user experience immensely as content will be delivered to users at lighting speeds.

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www.leighannesloft.com Mobile Ecommerce Website

www.leighannesloft.com Mobile Ecommerce Website

 

The Client: Leigh Anne’s Loft

How We Helped: Website Redesign with Adaptive Mobile Development, Ecommerce Platform Switch from Shopify to ProductCart, Email Marketing, and Social Media Management (including paid Facebook and Instagram)

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Mountain & Sackett
Mountain & Sackett

www.mountainandsackett.com Responsive Mobile Ecommerce Website

 

The Client: Mountain & Sackett (Mane Enterprises)

How We Helped: Website Redesign with Custom Mobile Development, Ecommerce Platform Upgrades, Email Marketing and Facebook Ad Marketing

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Woman with loudspeaker

If you’ve ever been in charge of your company’s website (or are considering having a site built), you know that there are some industry terms that designers, developers, and consultants throw around. If you’re not a techie, you might sometimes feel like your web designer is speaking a foreign language. Sometimes you might recognize a buzz-word you heard on the news or read about in a business journal. Sometimes, these are technical terms that just go with the terrain. All of them are necessary for you to understand though – to make sure you get the most out of your site and your service providers. […]

Before we dive in, lets test your knowledge!

Woo, glad we got that out of the way! Now if you read any of the articles above or have browsed the internet in the past, oh let’s say 2 years, chances are you’ve heard about the seismic shift of consumer device usage from desktop to mobile. In response, Google has been announcing big changes left and right, starting with the Mobile algorithm update, dubbed “Mobilegeddon,” continuing at the Google Summit and more recently the upcoming split of the search index into the mobile index and desktop index. So how do we take advantage of these changes in 2017?

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Audience Retargeting

Retargeting – also know as remarketing – is a powerful online marketing tool. You’ve probably heard the term, but maybe you’re not quite sure what it is, and whether it is something you should be doing (the answer is likely YES!). So let’s take a look at retargeting, how it is done, and the benefits to your bottom line.

Audience Retargeting

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First, what is SEO? Check out our blog article on “What is SEO and why it matters.”

Read our “Comprehensive Guide to Building your Business Presence Online” to learn about all the services you should use to maximize your marketing presence.

Now let’s talk about the huge announcement from Google:

Mobile Search Index Prioritized over Desktop Search Index

Big changes are coming to Google across all their services and at the forefront is the push to a mobile-first world. At the recent Pubcon in Las Vegas, Gary Illyes announced a major change to the Google Search Index: Mobile & Desktop will be separated into 2 different indexes and the mobile index will take priority over the desktop index.

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