smart city and smart phone application using location information, hand hold smart phone, vector illustration

Darts in bull's-eye

Incorporating location intelligence into your marketing can drastically drive up results by getting your business and its message out to the right audience at the right time. When you know how to use geomarketing in an effective way, you build trust with your consumers and can easily provide them with the information they need. One form of geomarketing is local listings. these are the free business listings from sites like Google, Yelp, YP, etc. It is important for you to claim your business listings. Here’s why:

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Live Chat

How your business handles customer service is paramount to your success – and your customers’ if you’re a B2B business. There are so many tools and systems available in the customer service realm to consider when deciding how your team will service customers. One tool to consider is an online live chat function. Here are five reasons you should consider utilizing live chat on your website. […]

So you finally got your website up, running, and ready for client/customer interaction but what comes next? Many people think you just stop there and let the website do its magic. However, one of the best things you can do to increase customer interaction and referrals is to add videos to your website yet many find the idea a daunting one. I am here to tell you that it does not have to be hard at all and, in fact, it can be quite a lot of fun too. So here are five ideas to get you started. […]

Social media concept jigsaw piece reading marketing, networking, community, internet etc

Over the years Facebook has become a staple in the daily lives of most Americans. In that time, Facebook has made a wide variety of updates and changes to meet the needs of its users. With such a large portion of the population using Facebook, it has become a must to use this tool to reach more potential customers for your business. For a long time, users were creating “pages” for their businesses that were actually Personal Accounts, and using them to gain traction in the online market. As more users created these sorts of pages, Facebook took notice and began to guide them towards the use of a tool that better catered to a business’ specific needs rather than the workarounds that they had been using. While some businesses try to hold on to the idea that using a personal page for business is better, Facebook has taken a more aggressive stance against this, saying “It’s against the Facebook Terms to use your personal account to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don’t convert it to a Page.” (Facebook.com/help). Keeping this in mind, we will go over some of the other differences between the two types of accounts and show why you should choose to create a Business Page for your online marketing needs. […]

Image of a computer screen showing an update ready to install.

As the owner or administrator of a WordPress-based website, one of the important things you need to keep in mind is that the software powering your site isn’t a static creation that you can just forget about after the initial installation. WordPress – and the plugins and themes that enhance WordPress – are dynamic pieces of software that are continually being upgraded and improved. Here are three of the most important reasons for keeping all of your WordPress software up to date.

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Group of People Connection Digital Device Concept

It may seem odd that we are at the fifth stage of this blog series on Business Website Success for redesigning your website and we have yet to talk about website design or budgeting.  You may already have some initial design ideas in your head or a rough budget projection, but until you determine all aspects of what it takes to have a profitable business online – design AND marketing – your design concepts or budget may be off base from your true needs.

In this stage of the planning, we are going to look at initial marketing ideas.  I say initial marketing ideas as we are not locking anything down yet. Instead, we are getting a clearer assessment of what is needed to promote the website (or more importantly, your business) after launch and what options are available.  Marketing can be a hidden or overlooked expense for many business owners, so getting this information up front helps to avoid surprises later. […]

website-wireframe

If you have been following this blog series, you have spent time putting together your goals for your website and you have defined your needs for the site, as well as the needs of your customers.  Now is the time to take what you have distilled from that research, and begin mapping it all out.  This is what you could refer to as the blueprinting stage of your website. […]

want-need

There is much thought that goes into any new website, and the larger your site and the more features it has the more planning will be needed to ensure your goals are met.  But before we jump into determining your website needs, let’s start with the needs of your customers.

It is important to realize your website is not for you.  You are not marketing to yourself – you are marketing to potential customers.  You are not trying to sell products and services to yourself – you want THEM to buy from you.  To do this you need to know how to appeal to them.  What are their needs that you can serve with the products and/or services you offer? […]