Why a Mobile-Friendly Website is Essential to Small Businesses

We are in an on-the-go era. People tend to be busy, on the move all of the time…. Even though we are a society on the move, we still want to stay connected though, and that is why it seems our cell phones are constantly glued to our hands. In an effort to stay connected while on the move, people are relying more and more on cell phones and mobile devices to access the internet. People are shopping, connecting, searching, and browsing the web all in the palm of their hands. So what I say that is it important to have a mobile friendly website, I mean it.  A beautiful desktop site is wonderful, but a fast and responsive mobile site is just as important, if not more so!

Why a Mobile-Friendly Website is Essential to Small Businesses

Google Prioritizes Mobile Friendly Sites

Since everyone is moving to mobile, it should come as no surprise that Google has started prioritizing sites that are mobile friendly. In recent years, Google has been making changes to their algorithm to rank sites that are fully optimized for mobile devices higher than those that are not. In short, if you want to show up in organic search, you need to be mobile friendly!

Need some help making a mobile optimized website? Let one of our web design experts help you out today!

While Google isn’t “the only” search engine out there, it is the most used and most well known. So when Google recommends something, it is probably important that you go ahead and do it. Google knows mobile friendly websites are important, and reward those who follow their best practices recommendations.

Mobile Websites Improve Your Business

Not only will you get your site seen more in search, people will be more likely to spend more time on your site with a mobile friendly website. If someone is searching the web for something they want to research or buy, and they come across a non-mobile friendly site, they are going to click away fast! Nothing bothers today’ consumers more than a slow non-responsive website.

Having a mobile friendly, fast, and ultra responsive site though, will not only increase your leads, it will also benefit your reputation. People notice these things, like speed, responsiveness, ease of use… and they talk and tell their friends! If their experience is great, they will tell a few people… if it is bad, they will tell EVERYONE! So make sure that your clients have that amazing experience by giving them what they really need. Mobile sites make your business seem relevant and up to date, which can be a huge selling point in today’s market.

Mobile responsive websites will give you an edge over your competitors, and ensure that people are returning to your website for their future needs.

As the internet continues to expend, more and more people are becoming introduced to the internet via mobile devices, and if you want to truly future-proof your business and continue to grow within this ever changing climate. mobile friendly is the way to go!

Why a Mobile-Friendly Website is Essential to Small Businesses

 

NetSource Technologies is an award-winning web design, hosting, e-commerce and consulting company that has been serving Ocala, FL and clients nationwide since 1995. Our design team specializes in creating custom websites for clients in every industry, from race cars, to RVs, to clothing stores. Other services include SEO optimization, content development, branding, and social media marketing. Visit www.netsourceinc.com for more information on our services. Does your business need help with its branding? Contact Us Here!

If you want your business to stand out in 2019, it is important to stay on top of all the current web design trends. Over the course of a year, things change so rapidly, especially online, and it is important for your business for you to keep up. You want a website that is modern, user friendly, and on trend. Now, you want to also make sure these are industry trends that will benefit your site and not passing fads that will leave your site looking tacky and outdated in a matter of months. These 2019 website design trends will have your site looking sleek and modern with longevity that will keep in business for the long term.

2019 Website Design Trends

Mobile First

Mobile friendly website design is becoming more and more important. Without a mobile friendly site, it is highly likely that your site just won’t be seen. Google is actually indexing mobile responsiveness first now, making mobile designs not only a 2019 website trend to look out for, but also a key element to having a successful website. With a mobile first website, your mobile version is designed first and once that is complete then the designer will create a desktop friendly version.

If you need a mobile friendly website and aren’t sure were to start, the designers at NetSource would love to help you out and get your website moving into 2019.

Video Background

Video is huge right now! It has been growing in relevancy for years now and it has finally culminated in video backgrounds as an element of a website’s design. Videos make a statement, and really allow you to connect with a user in a matter of minutes. You can see an example of a site we created with a video background here. More and more people are going to be having video backgrounds now, so this is one trend that will be worth jumping on in 2019.

Micro-Interactions

One of my favorite 2019 website design trend has to be the rise of micro-interactions. These small animations are typically used on mobile platforms to ad subtle visual effects to a page. They are simple, and add an element of fun to your mobile site that users will remember!

Asymmetry

Symmetry is a thing of the past! People are gravitating towards broken grid or asymmetric designs, especially for their websites. While many designers still want more flat and minimal designs, these more striking and visually appealing designs are really making their mark in the design world.

LiveChat

Chat bots have been on the rise for a while now, but in 2019 you can expect for them to really take off. Having LiveChat on your website will not only help you more easily engage with your client base, but also allow them to feel more connected to you and get any questions answered in a timely manner.  If you need more information on the importance of LiveChat and how it can help explode your business, then you may want to check out this article.

3D Takes Over

Move over 2D, 3D images are here to take over the world of web design in 2019. Major companies are starting to use 3D rendering for their products and this trend will continue to advance in the coming year.

 

2019 will be the year for simple, user friendly web design. Aimed at a better user experience and personalized content, we can bet on seeing some significant advances in business and design. If you want to stay ahead of the game with these 2019 web design trends, talk to one of our expert designers today to launch your business forward in the coming year!

Did you know that 64% of online users are more likely to buy a product online after watching a video on social media?

Have you heard that over 50% of users claim to follow at least one online influencer?

This information along with a plethora of other online studies show that with the rise in the prevalence of social media usage for the average consumer, the benefits of utilizing social media as a marketing tool have grown exponentially.

Despite the overwhelming amount of evidence that having a social media presence is a must have for any business, there are still a few hold outs that don’t understand the need or have the desire to expand their business into the social media world. Many of these last few holdouts are even starting to convert though. When they ask “Why? Why do I need a social media presence?”… Truly, the answer is simple, yet multifaceted. The short answer is because you want to grow with the times… but if you want more detailed information about how social media will help you grow as a company, please keep on reading.

Connect With Your Client Base

With over 2.27 billion active monthly users on Facebook alone, the potential to connect with your clients and target audience on social media is ridiculous. Between Facebook, Instagram, Pinterest and Twitter the opportunities for connections are endless! Social media is the perfect place to really connect with your audience and humanize your brand. When you engage with your followers on social media, the stigma of “big faceless company” starts to dissolve and people begin to see the people behind the company. Social media makes people feel connected to people they have never met in person before… It created meaningful relationships with consumers and gives you a platform to share your company beliefs, values, and touching employee stories that will pull at the heartstrings of your client base.

Increase Brand Awareness

So you have an amazing product that you know will benefit humanity and sell like hot cakes…. The problem is no one is buying, what gives? Sometimes, having a great product just isn’t enough. If no one knows who you are, they aren’t likely to purchase from you. Social media is a perfect way to build brand awareness, which will in turn increase your overall sales. People want to know the company that they are purchasing from, they want to feel they can trust you, and by building a social media presence where you connect with your client base, you in turn increase your brand awareness.

Boost Your Sales

So you are connected, people are aware of your brand….Now it is time to boost your sales! Social media should be an integral part of your sales funnel. As I mentioned earlier, people are more likely to make a purchase when seeing a product in a video on social media, so make some videos to highlight your products! You can also begin utilizing paid ads on social media sites to further engage with your target audience. These ads tend to have higher reach, better targeting, and a higher ROI than many traditional ads and cost less than other online advertising.

Partner With Influencers

With the explosion of social media marketing and the influencer marketing boom, having a social media presence can help your brand connect with influencers. This will increase your reach and drive people to your site! I won’t dive too far into what influencer marketing is and why it is beneficial, but you can read all about influencer marketing here.

Reputation Management

Last but not least, social media can help you manage your reputation and properly manage potential crisis. Think about it, if something goes wrong, the first place people go now is to social media to complain. If you have a presence on social media, you can catch these complaints early on and nip them in the bud! This will show people that you care about your customers and fix any issues in a timely manner, which will endear people to you and your brand.

There are so many beneficial reasons to grow your social media presence for your business. Today’s society is going digital, and businesses must adapt and grow with the times. It is important to view social media as a tool you can use and not as something scary to run away from!

Why your business needs a social media presence


NetSource Technologies is an award-winning web design, hosting, e-commerce and consulting company that has been serving Ocala, FL and clients nationwide since 1995. Our design team specializes in creating custom websites for clients in every industry, from race cars, to RVs, to clothing stores. Other services include SEO optimization, content development, branding, and social media marketing. Visit www.netsourceinc.com for more information on our services. Does your business need help with its branding? Contact Us Here!

Every business needs to build their brand and it doesn’t happen overnight. However, there are several surefire ways to get your business’ branding going and in this article we will attempt to give you some ideas on how to get the ball rolling.

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