If you’re even a casual user of social media sites like Facebook or Google+, by now you’ve probably come across at least one or two businesses that have some sort of presence on them. Maybe you’ve “liked” them, “fanned” them or “connected” with them. Think about it the next time you click on one of those little buttons or icons: You’ve just made that business very happy, because you’re directly engaging with its online marketing. [click to continue…]
NetSource Blog
Congratulations to the NetSource team for a great year at the ADDYs. We submitted 6 projects for consideration in the 2012 Greater Ocala Advertising Federation ADDY Awards this year and were recognized with 7 awards! [click to continue…]
Now that you’ve had some success with the basics of making a video for your website (you are using my Tips for Online Video That Sells, right?), you’re no doubt impatient to absorb some additional pointers that will make your videos even more useful. You still won’t quite be ready to take your clips to the Sundance Film Festival, but even small improvements can give your online videos more selling power. [click to continue…]
Search for the term “bounce rate” on the Internet, and you can find any number of very technical explanations. Some of them even include a nifty mathematical formula or two. But as a business owner, here’s all you should really care about: Bounce rate is basically a measure of the percentage of visitors to your website who take one quick look and run away screaming. [click to continue…]


